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UFCJC Alumna to Lead Production for New Student-Produced Gator Game Day Show

July 1, 2024

Sri Kalyanaraman to join MSU as Senior Associate Director of Research in August

July 1, 2024

Journal of Public Interest Communications Latest Issue Focuses on Enhancing Community Through Innovations in Technology and Storytelling

June 25, 2024

Public Relations Lecturer Brings Strategic Communications Expertise to Ghana

June 25, 2024

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You, We and I, Robot: How Social Cognitive Theory Explains How Humans Learn from Machines

New research investigates whether humans can learn from machines as AI becomes increasingly sophisticated. Participants proved significantly more likely to imitate the robot’s choices when it demonstrated positive outcomes or no outcome information, compared to negative scenarios.

Beyond the Byline: Exploring Bias in Human- and AI-Generated News

In the world of news, artificial intelligence (AI) has been a silent partner for a lot longer than most realize. Researchers wondered, as AI is increasingly used to create content, if algorithmic biases existed in the telling of news.

Multiracial Families in Advertising: Exploring the Impact on Emerging Adult Consumers

A new study sheds light on how emerging adult consumers respond to advertisements featuring multiracial families and the factors that influence their attitudes and purchase intentions.

The Effects of Natural- and Supernatural-Based Awe Experiences in Virtual Reality

Researchers explored how experiencing awe can make us better humans – socially, psychologically and spiritually – and that both natural awe and supernatural awe can be achieved through virtual reality.