Research & Insights

Yuan Sun points at a photo of coffee beans on this study's mocked-up website while Yang Feng looks on.

Generative AI may help turn consumers into active collaborators and creators, study finds
In the advertising world, generative AI is transforming the way brands connect with consumers, turning audiences from passive viewers into active creators who can shape and personalize campaign content.

Cast photo from the 2021 reboot of 'The Wonder Years' television show.

How “The Wonder Years” Reboot Redefined Black Masculinity
Television reboots often rekindle nostalgia, but the 2021 reboot of “The Wonder Years” did something more ambitious: it reimagined Black masculinity and family life during the Civil Rights era. A recent study reveals how storytelling by the mass media can reclaim Black history and challenge common negative portrayals of Black men.

'Corporate Social Responsibility' text quote on wooden signpost outdoors during sunset.

The Future of Corporate Social Responsibility: A Purpose-Driven Approach to Sustainable Growth
In today’s interconnected world, businesses are no longer judged solely by their profitability but also by the impact they have on society, the environment and the well-being of their employees. As companies navigate a landscape defined by rapid technological advancements, economic shifts, and growing calls for accountability, the role of Corporate Social Responsibility (CSR) and corporate purpose has never been more critical.

Young female wearing a lab coat and gloves seated at a lab bench handling objects.

Calling Wonder Woman for Science: How Female Experts Engender Likability and Trust
Public trust in science has been declining for decades, a challenge that may be exacerbated by pop culture and media portrayals of scientists as cold and disconnected. Could a female face give science communication the warmth it needs to succeed?