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University of Florida

Mission Statement

In 2023, the College completed a five-year strategic planning process called “CJC 2028.”   Below is a mission statement, goals and values and guiding principles that have emerged from that process.

Mission

The University of Florida College of Journalism and Communications (CJC) is committed to preeminent scholarship, cross-disciplinary education, diversity of perspectives, superior skills development and collaboration spanning the science and practice of communication to produce significant societal impact on a local, state and global scale.

Goals

  1. Build on CJC’s scholarly excellence to advance competitive advantages and drive innovation.
  2. Enhance CJC’s recruitment, retention, and placement of faculty, staff, and students with diverse experiences and perspectives.
  3. Develop an environment that fosters and advances a culture of active participatory and open expression, communication, collaboration and collegiality. 
  4. Elevate student career preparation, readiness, cross-cultural competency, and competitive standing for evolving professions.
  5. Acquire and continually refresh infrastructure and technology to be innovative, forward-looking, and cutting-edge.

 Values and Guiding Principles

  • We are devoted to being an inclusive, empathetic and welcoming environment to all members of the CJC community and beyond, embracing our different backgrounds, viewpoints and lived experiences
  • We will serve our communities through our teaching, service, creative and research endeavors
  • We will strive for both local and global reach and impact through our work and by preparing students to work in a global environment
  • We are dedicated to teaching and embodying ethical decisions that acknowledge our social responsibilities
  • We are grounded in forward-thinking scholarship that acknowledges a changing media environment and the translation of that scholarship in ways that impact and benefit humanity
  • We integrate theoretical and practical education and experience
  • We are dedicated to providing immersion experiences that benefit students, staff, faculty and the local community
  • We value and support speech that exercises our freedom of expression under the First Amendment
  • We hold ourselves accountable to meeting and fulfilling these principles