WUFT Selected for Public Media Digital Transformation Program
October 29, 2024
David Cuillier Gives Keynote Speech at Cameroon Conference on Sharing Climate Change Information
October 29, 2024
Study: Television and Film Reboots Can Reclaim Black History and Culture
October 29, 2024
Huan Chen to Serve on BYU School of Communications Academic Unit Review Team
October 29, 2024
More Headlines
- Public Relations Junior Juggles Classes and Service in the Florida Air National Guard
October 29, 2024 - UFCJC Alumnus Receives Prestigious National Science Communication Award
October 28, 2024 - UFCJC Student Journalist Featured in Journalism Salute Podcast
October 28, 2024 - MPMT Senior Shares Her Experiences and Development at the 2024 Gotham Week Expo
October 28, 2024 - Chris Chu Co-Authors Article on AI-Generated vs. Human-Written Stories
October 25, 2024
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AI Automates PR, But Human Intuition Still Rules
The central purpose of public relations remains rooted in creativity that artificial intelligence cannot replace. AI can help automate and streamline repetitive tasks, but it can't build relationships, craft compelling, authentic narratives and create events that engage target audiences, according to new research.
People Hate Stories They Think Were Written by AI. Even if People Wrote Them
Stories written by the latest version of ChatGPT were nearly as good as those written by human authors, according to new research on AI's narrative skills. But when people were told a story was written by AI — whether the true author was an algorithm or a person — they rated the story poorly, a sign that people distrust and dislike AI-generated art.
Can AI-Generated News Help Reverse the Declining Level of Trust in News?
Researchers pondered whether credibility and trust in news are sacrificed when articles are AI-generated and if public nonprofit perception could benefit from exposure to that content. Their conclusions: the higher the exposure and use of AI-generated news, the higher the credibility.
Beyond the Binge: Making Sense of How Consumers Choose Subscription Streaming Services
Subscription streaming service customers are not necessarily looking for the“best” service, but rather how they curate their services into repertoires, "an exquisite selection of services that satisfy their content needs for a reasonable price while avoiding streaming confusion (uncertainty about where to access the content) and fatigue (too many options).”