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Play the Game: An Interview with Sports Entrepreneur Tyler Rutstein
November 6, 2024

Austin Hubner to Join UFCJC Public Relations Department in Fall 2025
November 5, 2024

Five Questions With…Zack Savitsky
November 5, 2024

David Cuillier speaks at National Freedom of Information Act Conference
November 4, 2024

All Media Trust is Not Created Equal
Distrust in "mass media" is high. But a vast majority say that their local journalists are doing a good job of reporting news in their communities accurately.

AI Automates PR, But Human Intuition Still Rules
The central purpose of public relations remains rooted in creativity that artificial intelligence cannot replace. AI can help automate and streamline repetitive tasks, but it can't build relationships, craft compelling, authentic narratives and create events that engage target audiences, according to new research.

People Hate Stories They Think Were Written by AI. Even if People Wrote Them
Stories written by the latest version of ChatGPT were nearly as good as those written by human authors, according to new research on AI's narrative skills. But when people were told a story was written by AI — whether the true author was an algorithm or a person — they rated the story poorly, a sign that people distrust and dislike AI-generated art.

Can AI-Generated News Help Reverse the Declining Level of Trust in News?
Researchers pondered whether credibility and trust in news are sacrificed when articles are AI-generated and if public nonprofit perception could benefit from exposure to that content. Their conclusions: the higher the exposure and use of AI-generated news, the higher the credibility.