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The College of Journalism and Communications is one of the premier programs in the nation, preparing the next generation of communication professionals and scholars.

UFCJC Alumni Honored in SPJ Green Eyeshade Awards Competition

July 15, 2024

PR-Influenced Media Framing Can Help Alter the Perception of International Nations

July 15, 2024

UFCJC Appoints Veteran Journalist Rick Hirsch as Inaugural Director of the Collier Prize for State Government Accountability

July 15, 2024

Juliana Fernandes Receives Best Reviewer Award from the International Journal of Advertising

July 12, 2024

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You, We and I, Robot: How Social Cognitive Theory Explains How Humans Learn from Machines

New research investigates whether humans can learn from machines as AI becomes increasingly sophisticated. Participants proved significantly more likely to imitate the robot’s choices when it demonstrated positive outcomes or no outcome information, compared to negative scenarios.

Beyond the Byline: Exploring Bias in Human- and AI-Generated News

In the world of news, artificial intelligence (AI) has been a silent partner for a lot longer than most realize. Researchers wondered, as AI is increasingly used to create content, if algorithmic biases existed in the telling of news.

Multiracial Families in Advertising: Exploring the Impact on Emerging Adult Consumers

A new study sheds light on how emerging adult consumers respond to advertisements featuring multiracial families and the factors that influence their attitudes and purchase intentions.

The Effects of Natural- and Supernatural-Based Awe Experiences in Virtual Reality

Researchers explored how experiencing awe can make us better humans – socially, psychologically and spiritually – and that both natural awe and supernatural awe can be achieved through virtual reality.