Politics 2.0: How the digital age changes campaigning, coverage, strategy and spin

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Barack Obama announced his VP nominee by text message. Viral videos of Sarah Palin’s interview by Katie Couric — and Tina Fey spoofing Sarah Palin — caused the vice presidential candidate’s approval rating to plunge. Gaming the web — from spamming news sites with partisan comments to filling email in-boxes with attack messages — have supplanted direct mail as a campaign tool.

If John Kennedy was the first “TV” president, are we now electing our first “new media” president? Does the mainstream media still matter? And what is mainstream, anyway? What does it mean for practitioners — journalists, advertising strategists, public relations specialists….

Experts in planning and covering political campaigns outline how the age of 24/7 coverage, point-of-view blogging, vlogging and twittering have changed the nature of politics for candidates, journalists and strategists.

Moderator:
Rick Hirsch, Managing Editor and Multimedia, The Miami Herald

Panelists:

• Blake Fontenay, Editorial Writer, The Memphis Commercial Appeal
• Garrett M. Graff, Editor at Large of the Washingtonian, D.C.‘s leading city and politics magazine.
• Jim Baltzelle, Florida Bureau Chief, Associated Press

Running time: 58:08.

Video by Ryan Moulton.

Posted: October 23, 2008
Category: Webcasts