Month: May 2011

Customers often “like” businesses on Facebook, but when it comes to those companies’ ads on the social networking site, “dislike” is closer to the mark, says a University of Florida study of college-age users. The survey, conducted by advertising Professor Jon D. Morris with graduate students Qinwei “Vivi” Xie and Meng Zhang, shows that while […]

https://fms02.jou.ufl.edu/college/PR-Future-Trends-2011-04-01.mp4   Public Relations Advisory Council spring meeting Future Trends panel. This spring’s event explored the future of social media in an interactive panel discussion that included live and “tweeted” questions and comments from the audience of students, faculty and advisory council members. Introduction: Chris Ahearn, VP of Corporate Communications, Lowes Corporation Moderator: Erin B. […]

The 2011 UF Bateman Case Study Competition team (L to R): J. Alex Glover, Elizabeth Dow, Maura Reese, Seeta Rebbapragada, Ruth Michel and faculty adviser Deanna K. W. Pelfrey. (Click photo to enlarge) A team of University of Florida public relations students took first prize in the Public Relations Student Society of America’s (PRSSA) 2011 […]