Social media strategist to visit UF campus

Alison Byrne Fields will hold a special keynote address on November 8

The University of Florida College of Journalism and Communications will host Alison Byrne Fields, a nationally known strategist in the field of social media, on Tuesday, Nov. 8 at 6:30 p.m. in the 21st Century News Lab on the ground floor of Weimer Hall (map). Admission is free. Watch the archived recording.

In her talk, “Awareness is not an Objective: Social Strategy for Social Change,” Byrne Fields will share her perspective on how the media can help companies and the non-profit field fulfill their objectives and develop successful strategies to accomplish social change.

“Alison Byrne Fields is one of our generation’s leading thinkers about using social technologies to spark social change,” said Spiro Kiousis, chairman of UF’s department of public relations. “She brings a real-world, international perspective to the very issues we think through every day in our classrooms.”

Byrne Fields’ career has been focused on a single question: how can media create social and political change? She’s answered this question in several ways, working with Rock the Vote, the Kaiser Family Foundation, UNAIDS, Ogilvy PR and DDB.

Currently, she is building a team of collaborators through her own Seattle-based agency called Aggregate, a creative strategy group.

Byrne Fields is visiting as part of the College’s Hearst Visiting Professionals Program. She also will speak to classes throughout campus and hold office hours during her visit.

Posted: November 2, 2011
Category: College News