Alison Byrne Fields talks about social media

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Alison Byrne Fields, a nationally known strategist in the field of social media, speaks to students, faculty and others and holds a question-and-answer session in the College’s 21st Century News Laboratory on Tuesday, Nov. 8, 2011.

In her talk, “Awareness is not an Objective: Social Strategy for Social Change,” Byrne Fields shares her perspective on how the media can help companies and the non-profit field fulfill their objectives and develop successful strategies to accomplish social change.

Running time: 52:14.

Posted: November 9, 2011
Category: Webcasts