Drew Westen talks about effective messaging

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Drew Westen, a clinical, personality, and political psychologist and neuroscientist, and Professor in the Departments of Psychology and Psychiatry at Emory University, speaks to students, faculty and others and holds a question-and-answer session in MacKay Auditorium in Pugh Hall on Thursday, March 22, 2012.

Westen studies the role that emotions play in politics and how what we hear affects how we think. Drew has been a strategic advisor to the Obama administration and has appeared as a commentator on All Things Considered. He has also been a contributor to the New York Times opinion editorial pages and the Huffington Post.

He is the author of The Political Brain: The Role of Emotion in Deciding the Fate of the Nation, and is the founder of Westen Strategies, LLC, a strategic messaging consulting firm.

Video by Matt Riva.

Running time: 1:51:22.

Posted: March 27, 2012
Category: Webcasts