UF Bateman Team named national finalist

Congratulations to the UF Bateman team for being named a national finalist in this year’s competition sponsored by the Public Relations Student Society of America. The finals will be held in Minneapolis in May. Finalists include UF; Loyola University, New Orleans; and the University of Maryland, College Park.

Congratulations to the team members Caroline Lewis, Roberta Roberts, Jonny Shiver, Jerry Bruno, and Jared Misner; their faculty adviser, Professor Deanna Pelfrey, APR, PRSA Fellow; and their professional adviser, Mickey Nall, APR, PRSA Fellow.

PRSSA received 70 entries for this year’s competition. Of these submissions, 15 entries received honorable mention and three were chosen as finalists to present their campaigns in person to United Way and General Mills representatives at the General Mills headquarters in Minneapolis in May.

The competition’s goals this year were to increase awareness among children, teenagers and their parents of the serious short and long-term consequences of obesity, inform them of the steps they can take to adopt a healthier lifestyle and provide incentives to take action now.

The client-of-record for the competition is United Way Worldwide and the sponsor is General Mills. Teams were asked to identify and partner with their local United Way and also potentially partner with one or more local organizations with similar missions and goals to create a local cause-related public relations campaign. The campaign should aim to reverse the rising trend of childhood obesity in a sustainable way by advocating for healthy lifestyles through education, outreach and other tactics.

In addition, the UF team won a Judges and Image Award from the Florida Public Relations Association local chapter last week.

Posted: April 23, 2012
Category: College News
Tagged as: Bateman