Month: November 2012

Ron Rodgers, associate professor of journalism, has been named a UF Research Foundation Professor for 2012-2015.  He is one of 33 UF faculty members chosen by the UF Research Foundation to receive the honor this year. Rodgers is the 14th College of Journalism and Communications faculty member to receive this prestigious award, which goes to […]

[jwplayer file=”college/20121116PRSSAElectionPanel.mp4″ html5_file=”http://fms01.jou.ufl.edu/college/20121116PRSSAElectionPanel.mp4″ image=”http://my.jou.ufl.edu/students/files/2012/11/20121116PRSSAElectionPanel.jpg”] The UF Public Relations Advisory Council’s presented on Social Media and the 2012 Election with a panel discussion last week. UFPRSSA invited students to participate in this breakdown of what made each campaign a success or failure in the digital realm this election season.

[jwplayer file=”college/Marks-Jankowski-2012-1102.mp4″ html5_file=”http://fms01.jou.ufl.edu/college/Marks-Jankowski-2012-1102.mp4″ image=”http://www.jou.ufl.edu/wp-content/uploads/2012/11/Marks-2.jpg”] What do brands want and how are brands using a variety of media to achieve their communications goals? Cliff Marks (ADV 84, Alumnus of Distinction), president of sales and marketing, National CineMedia (NCM) and Ben Jankowski, group head of global media for MasterCard Worldwide, discuss this and other questions with students […]