CJC Online Alum Honored in 2018 PRWEEK Award Competition
Lori Kifer Johnson, MAMC Online Global Strategic Communications 2015, and her team at Edelman won the Best in a Crisis award and honorable mention in the Community Relations category at the 19th annual PRWEEK Awards Competition. The 2018 award recognized Edelman and One Orlando Alliance for the “Creating a Voice in the Wake of Tragedy” campaign.
The One Orlando Alliance was formed to support the emotional and medical needs of the LGBTQ community in the wake of the 2016 Pulse Night Club massacre.
According to PRWeek: “The fragmented nature of the assistance effort led Edelman to spearhead the creation and launch of One Orlando Alliance, a first-of-its kind, umbrella nonprofit to serve as a unifying voice to meet immediate and long-term needs of the LGBTQ community in Orlando. The agency worked with local leaders to engage more than 30 LGBTQ organizations, identify shared challenges, and align for a core mission — all within days of the initial shooting.”
Within 30 days, it received more than 100,000 donated gifts and $500,000 worth of food donations, and it directly helped 45 of the 49 families who lost a loved one, and 39 of the 52 families facing significant medical hardships following the most violent attack against the LGBT community of all time.
Kifer Johnson is the group head for Edelman Orlando, a division of the global communications marketing firm.
Posted: May 24, 2018
Category: Alumni News, College News
Tagged as: Edelman, Lori Kifer Johnson
