UF CJC Online Offers New Course on Strategic Applications of Neuroscience in Communications and Media

University of Florida College of Journalism and Communications (UFCJC) CJC Online is partnering with the Hamburg Media School in Germany to offer a special course called Strategic Applications of Neuroscience in Communications and Media during the fall 2019 and spring 2020 semesters.

The three-credit course, the first of its kind, is designed for everyone interested in a deeper understanding of consumer neuroscience approaches from a strategic media, brand, and communication perspective. The course, developed by UFCJC Telecommunication Professor and Director of Media Consumer Research Sylvia Chan-Olmsted and Lisa-Charlotte Wolter from the Hamburg Media School Leitung Brand & Consumer Research/NeuroLab, features their groundbreaking research in this field.

Students will learn basic theoretical concepts and a broad range of relevant methods used in the industry. Individual projects in consumer neuroscience will be carried out and students will be able to elaborate on emotional data and neuroscientific concepts. The elective enables students to plan, set up and evaluate consumer neuroscience studies, which is a vital skill for marketing, media and communication management career development.

Posted: July 24, 2019
Category: College News
Tagged as: CJC Online