Research and Insights: Leading in Wartime: 5 Ways CEOs Should Communicate with their Workers During Coronavirus
This article, written by Public Relations Associate Professor Rita Men, originally appeared in The Conversation on April 16, 2020.
President Donald Trump and others have likened the coronavirus pandemic to fighting a war.
As someone who studies how leaders communicate, I believe that’s an apt description. But the president isn’t the only general in this battle. America’s CEOs also have important leadership roles to play as the crisis poses a test of their ability to help their workers not only endure and stay healthy but keep them motivated and engaged as well.
What’s the best way to do that?
To find an answer, I reviewed 21 academic studies on executive leadership communication and conducted a textual analysis of 12 industry studies related to organizational and leadership communication during the pandemic.
Posted: May 25, 2020
Category: Digest Only
