Research and Insights: Controversial Conversations: The Emotions Evoked by Anti-Terrorism Advertising
Brands often use social issue advertising to evoke emotion in their media campaigns. This type of advertising, however, could elicit emotional responses beyond what the advertiser intended.
University of Florida College of Journalism and Communications Advertising Associate Professor Cynthia Morton and Jorge Villegas from University of Illinois at Springfield, in an attempt to understand the effect of social issue advertising, evaluated the impact of advertising that sought to heighten the public’s sense of resilience following the 9-11 attacks in the U.S.
Posted: June 4, 2020
Category: Digest Only
