CJC Doctoral Students and Faculty Co-Author Article on CEOs and Social Media Disclosure

University of Florida College of Journalism and Communications doctoral students Cen April Yue, Yoo Jin Chung and Amanda Bradshaw and CJC Division of Graduate Studies and Research Associate Dean Tom Kelleher and Public Relations Professor Mary Ann Ferguson are the authors of “How CEO Social Media Disclosure and Gender Affect Perceived CEO Attributes, Relationship Investment and Engagement Intention” published in Journalism & Mass Communication Quarterly.

The authors examined a chief executive officer’s social media content disclosure on Twitter to see how it affected their perceived attributes, relationship investment and public engagement.

According to the authors, “Results showed that posts that featured high personal disclosure did not increase the perceived likability or competence of the CEO. Nor did CEO gender impact these outcomes. However, CEO professional disclosure proved to be an effective means to gain high levels of perceived relationship investment from publics. Finally, publics may hold implicit gender bias in cognitive (i.e., perceived relationship investment) and behavioral evaluation (i.e., engagement intention) of a female CEO.”

Posted: August 24, 2020
Category: College News, Student News