Month: August 2020

Social media has become an increasingly critical component of luxury brand’s marketing strategy.  Using social media platforms can establish a brand’s social presence, enhance its brand personality, and enable interaction with current and prospective customers. University of Florida College of Journalism and Communications Advertising Associate Professor Huan Chen and Ye Wang from the University of Missouri-Kansas City, wanted to […]

Advertisers are increasingly turning to video ad customization to engage consumers in their products. Past research found that found that brands using video advertising that allow for customer choice can trigger a 106 percent higher click-through rate and almost three times ad recall compared to that of non-customized ads. However, beyond simple recall, do customized […]

Carma Bylund, Public Relations associate professor at the University of Florida College of Journalism and Communications and associate professor in the Division of Hematology & Oncology at the UF College of Medicine, is the co-author of “10 Ways to Improve Patient Interactions While Wearing a Mask” published on MedPage Today on Aug. 17. The article […]

University of Florida College of Journalism and Communications student journalists, alumni and staff from WUFT-TV/FM, Noticias WUFT and The Independent Florida Alligator were honored in the 26th annual Society of Professional Journalists (SPJ) Sunshine State Awards competition. A total of 14 awards were received in both professional and student divisions for work on radio, television, […]

Jasmine McNealy, University of Florida College of Journalism and Communications associate director of the Marion B. Brechner First Amendment Project and Telecommunication associate professor, is Quoted in “Sick of Unwanted Twitter Replies? New Features Lets Users Limit Who Can Reply to Tweets” published in USA Today on Aug. 11. The article focuses on a new […]

University of Florida College of Journalism and Communications student journalists were recognized in the Florida Society of News Editors (FSNE) 2020 Journalism Contest Student Division. The annual competition honors the year’s best journalists and winners were announced during a virtual awards program on Aug. 13. The winners include: First Place – Multimedia: Tobie Perkins, Mackenzie […]

This entry-level internship will provide one-on-one mentorship with UFAA Region 8 Director and owner/president of public relations firm Pitch Publicity, along with UFAA board presidents of clubs in Region 8; experience with writing and planning social media content; analyzing social media analytics and increasing engagement; and the opportunity for two letters of recommendation (from Pitch […]

Applications will be accepted until noon ET October 7, 2020 Students must be current juniors, seniors or graduate students as of the application deadlines. No exceptions. Students must have had previous experience in a major newsroom. Yes, we pay; $750/week Visit intern.washpost.com for more information and to apply. For questions please email newsinterns@washpost.com

The University of Florida College of Journalism and Communications is mourning the passing of Dean Emeritus Ralph Lowenstein, who died on August 10 at the age of 90. “We are deeply saddened by the loss of Dean Emeritus Ralph Lowenstein,” said Dean Diane McFarlin. “To say that a cornerstone of our College has crumbled would […]

Andrew Selepak, University of Florida College of Journalism and Communications Telecommunication lecturer and coordinator of the online Master’s program with a specialization in social media, was quoted in “Technology Reshaping the Field of Sports Fandom” published on Aug. 7. The article features the new role of social media will play in reshaping fandom due to […]

Frank LoMonte, University of Florida College of Journalism and Communications Brechner Center for Freedom of Information director, is quoted in “Despite Federal Guidance, Schools Cite Privacy Laws to Withhold Info About COVID-19 Cases” published in the Detroit Free Press on Aug. 9. The article focuses on the lack of consistency by school districts, health departments […]

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “Online Products and Consumers: Partisan Ratings and Mechanisms for Affective Polarization” published in Telematics and Informatics on July 19. Johnson and Rachel Neo from the University of Hawaii at Manoa conducted two experiments about political books on Amazon.com […]

Despite the emergence of ubiquitous mobile devices and social media, television continues to be the most widely used and trusted platform for information and breaking news on extreme weather, according to recent research from the University of Florida College of Journalism and Communications (UFCJC). The findings are a result of a study, led by Sylvia […]

QUALIFICATIONS: Enrolled at UF for at least 6 credit hours per semester for duration of internship Have completed at least 2 semesters at UF Be in good academic standing (2.0 GPA or higher) Interns will be expected to commit up to 10 hours per week to their position with the Office of Sustainability. The internship […]

Many technology companies like Amazon and Facebook use algorithms to determine what content should be presented to users based on their previous behavior and preferences.  Search algorithms are also a key determinant of what information is presented. Platform search results are one of the main ways people retrieve and believe information. But how algorithms work […]

Andrew Selepak, University of Florida College of Journalism and Communications Telecommunication lecturer and coordinator of the online Master’s program with a specialization in social media, was quoted in “Here’s Why Microsoft Wants to Buy TikTok and What Trump Has to Do With It” published in USA Today on Aug. 4. The article features Microsoft’s possible […]

Ron Rodgers, University of Florida College of Journalism and Communications Journalism associate professor, is the author of The Social Awakening’s Resonance in a Time of Inflection, Infection and Insurrection – a research essay to accompany the publication of “The  Social Awakening and the News: A Progressive Era Movement’s Influence on Journalism and Journalists’ Conceptions of Their Roles” […]

Frank LoMonte, University of Florida College of Journalism and Communications Brechner Center for Freedom of Information director, and Sara Ganim, Brechner Hearst Journalism fellow, were interviewed for episode 20 of “The Intercollegiate” on Aug. 3. The interview featured the new Brechner podcast, “Why Don’t We Know,” and the first installment, “More Than a Code of […]

A consortium of student reporters from seven journalism schools including the University of Florida College of Journalism and Communications (UFCJC) produced “Nowhere to Go,” focusing on the plight of the homeless in the U.S. Originally published in May on wuft.org, the Associated Press will now handle national distribution of the multimedia collaboration. The project, which […]

Clay Calvert, director of the Marion B. Brechner First Amendment Project at the University of Florida College of Journalism and Communications, comments in “Colleges are Revoking Admissions Offers Due to Racist Posts” posted on today.com on July 31. The article focuses on college admissions being rescinded over racist social media posts. According to Calvert, the […]

Frank LoMonte, University of Florida College of Journalism and Communications Brechner Center for Freedom of Information director, is quoted in “How Many Healthcare Workers Has COVID Killed? Fla. Says it Has No Data. False, Ex-Data Guru Says” published in the Miami Herald on July 30. The article addresses the state’s failure to disclose the rate […]