Research and Insights: The More the Merrier? The Effects of System-Aggregated Group Size Information on User’s Efficacy and Intention to Participate in Collective Actions
Social media has played an important role in mobilizing collective social actions around the world. Occupy Wall Street, #BlackLivesMatter, and #MeToo are just a few examples of movements for social change that gained speed via social media channels.
Yu-Hao Lee, University of Florida College of Journalism and Communications Telecommunication associate professor, and Carlin Littles, B.S. Telecommunication 2015, from Porter Wright, wanted to investigate how individuals use social media cues about group size to make judgments about the organizing groups, and if the group size information influences individual decisions to participate in social change movements organized online through self efficacy and collective efficacy.
Posted: September 8, 2020
Category: Digest Only
