Research and Insights: President Trump vs. CEOs: Who Is More Likely to Influence the Media Agenda?
Corporate executives have increasingly been engaging in CEO activism, a trend of business leaders taking public stances on contentious issues that affect society broadly. Since Donald Trump was elected as the president of the United States, some of his controversial policy decisions and remarks have been taken up by business leaders, who voiced their own opinions through various methods including emails and memos to employees, statements, tweets, open letters, and interviews with media.
A recent study by University of Florida College of Journalism and Communications Executive Associate Dean Spiro Kiousis and a team of current and former Ph.D. students, aims to answer a question that rises from this relatively recent trend: who is more likely to influence the media’s agenda, the president or the CEOs, when both throw their weight behind a position on the issues of social and political importance?
Posted: October 6, 2020
Category: Digest Only
