Research and Insights: Understanding Podcast Users: Consumption Motives and Behaviors
After a slow start, podcast listening has exploded with more than 50% of Americans older than 12 having listened to podcasts and more than 30% having listened in the past month, according to research by Edison Research and Triton Digital.
To understand this exploding medium, University of Florida College of Journalism and Communication Telecommunication Professor Sylvia Chan-Olmsted and doctoral student Rang Wang completed the nation’s first comprehensive study on motivations and consumption of podcasts, as well as the interaction between podcasts and other audio media. As with other media platforms, they recognized that podcast usage is multidimensional and needed to be studied from multiple aspects and in various settings.
Posted: March 25, 2021
Category: Digest Only
