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University of Florida

UFCJC Online Master’s Instructor Offers Tips on Audience Engagement

Brianne Fleming, a University of Florida College of Journalism and Communications instructor in the online master’s program, is quoted in “How to Think Intelligently About Social Media Strategy in 2022” published in Forbes on March 28.

The article offers tips on how to engage effectively with the audience you are trying to reach and the value of an online presence.

Brianne Fleming

According to Fleming, who teaches lead generation, advertising and social media, branding, and using social media in the online master’s program, “A social media strategy allows us to create content proactively, but you also need a plan to be reactive. Twitter is still one of the best ways to stay in-the-know on real-time trending topics to help inform your next move — whether that’s an idea for a post, a stance on a headline, or choosing to go silent.”

Posted: March 31, 2022
Category: College News
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