Barbie: Catering To The Millennial Parent

Allison Veliz created a campaign book for Barbie with research-backed recommendations to help the brand improve on embracing all shapes, sizes and skin tones in its line of products. Allison developed communication strategies for the brand by conducting in-depth analyses to understand the perception of the Barbie brand through the eyes of Millennial parents.

Posted: February 13, 2023
Category: Pro Master’s Projects