The Value of Buying Reused: Repurpose Project Ad Campaign

As the secondhand market continues to rise in popularity, particularly among younger consumers, local nonprofit The Repurpose Project had an opportunity to increase store traffic and purchases by advertising to college students in Gainesville. Daniel Lively produced two commercial spots along with other promotional materials to position The Repurpose Project as a viable, unique retail option for college students looking to decorate and furnish their homes.

Posted: February 13, 2023
Category: Pro Master’s Projects