Why Vlog? A New Way of Communication that Brands Cannot Miss

Xinran Huang designed a website to present the vlog industry and an exploration of vlogging influencers to explain why brands may benefit from utilizing vlogging as a key promotional tactic. Xinran compared vlogs to traditional methods of brand communication and used source credibility theory to elaborate on how vloggers are connecting with today’s consumers.

Posted: February 13, 2023
Category: Pro Master’s Projects