Month: February 2023

This story originally appeared in UF News on Feb. 9, 2023. When it comes to advertising, there’s nothing bigger than the Super Bowl. Viewed in more than 130 countries and the most watched television broadcast in the U.S. every year, the big game continues to fetch huge bucks from advertisers looking to build brand awareness, […]

As the secondhand market continues to rise in popularity, particularly among younger consumers, local nonprofit The Repurpose Project had an opportunity to increase store traffic and purchases by advertising to college students in Gainesville. Daniel Lively produced two commercial spots along with other promotional materials to position The Repurpose Project as a viable, unique retail […]

Melissa Feito produced a news story for WUFT that uncovered the real-life, on-the-ground community advocates that helped Central and North Central Florida Latinos embrace the vaccine and the challenges they faced.  https://www.wuft.org/news/2022/04/07/community-health-advocates-have-worked-tirelessly-to-close-the-latino-vaccination-gap-its-working-%EF%BF%BC/

Taylor Lockett created a website that gave overviews of reproductive rights information for 19 states. This information included state representatives, current laws, pending legislation, grassroots organizations and ongoing court cases. The goal of A Voice for Choice was to bring continued awareness to the threats on reproductive rights and provide organizers with information about their […]

Carolyn Jenson created a booklet and website to highlight the luxury custom home builders in Gainesville, Florida. Building Gainesville Luxury served to help potential customers discover more about the services offered, company backgrounds, and recent work examples of different luxury homebuilding companies.

In a long-form report that blends skills in research and journalism, Isabella Sorresso analyzed the problems in sustainability, labor, and policy facing the fashion industry, and summarized six key ways experts propose will change the industry for the better.

Emily Perpich analyzed the habits, values, traditions, and lifestyles of couples in which one partner identifies as Anglo-Saxon and the other identifies as Hispanic/Latino. The advertising white paper explored her research into each culture’s most important aspects and how couples managed to navigate their lives together.

Inspired by the artistic talents of Gainesville’s creative community, Jess Berube addressed the UF “art gap” by creating a digital museum-meets-magazine that brought together visual artists from across disciplines through in-depth storytelling and a clear brand vision.

Julia Andresen devised an integrated advertising campaign book for UF’s Field and Fork Pantry to encourage shoppers to select and consume nutritious food through traditional in-Pantry advertising, social media messaging, and partnerships with UF health-centric organizations. Her strategy included creative concepts for social media and digital promotions, a launch event, and evaluation methods to measure […]

Xinran Huang designed a website to present the vlog industry and an exploration of vlogging influencers to explain why brands may benefit from utilizing vlogging as a key promotional tactic. Xinran compared vlogs to traditional methods of brand communication and used source credibility theory to elaborate on how vloggers are connecting with today’s consumers.

“Zillennials” are a microgeneration born between 1993-1998, existing on the generational threshold between Generation Z and Millennials. Jenna Bratman created a white paper and website to showcase her primary and secondary research regarding the Zillennial demographic, and how they engage when it comes to word of mouth discussion of streaming services and shows. https://jennabratman.wixsite.com/zillennialproject

Madison Rothschild designed Rethinking Exercise, a website and podcast where women can learn about healthy exercise practices and mentalities from certified doctors, therapists, nutritionists, trainers and other physically active women. The goal: to help women redefine their definition of exercise in hopes of improving their health and wellness in the future. https://www.rethinkingexercise.net/

Joshua Baker created a three-part multimedia story to reflect the people, land and water in and around the Suwannee River Basin. The videos and accompanying website focus on the Suwannee river as a unique geological and historical waterway, an example of how humans have altered and impacted the area’s ecosystem. https://projects.wuft.org/sustaining-the-suwannee/

Nicole Holdgrafer’s capstone project aimed to help bridge the workplace generational gap between Gen Z and prior generations within the advertising industry by revealing each generation’s perspectives on this disconnect. The final deliverables were a detailed infographic and a video series explaining the key takeaways from this study.

Warner Ransone created a brand guide to help foreign food brands communicate effectively and improve performance when expanding to China. The guidebook included nine literature-based chapters with culturally specialized advice and recommendations backed by several real-world examples.

Inspired by the rapid increase in mobile health services during the COVID-19 pandemic, Jessica Fullerton proposed a method for mobile health clinic brands to improve their perceived trustworthiness and communication practices. By highlighting the importance of cultural humility and interpersonal trust, the report includes a clear framework for incorporating Co-Cultural Theory and Social Penetration Theory […]

Allison Veliz created a campaign book for Barbie with research-backed recommendations to help the brand improve on embracing all shapes, sizes and skin tones in its line of products. Allison developed communication strategies for the brand by conducting in-depth analyses to understand the perception of the Barbie brand through the eyes of Millennial parents.

The Public Relations Lecturer Search Committee will meet Monday, 09/13/23, at 11 a.m. via ZOOM. The meeting agenda is: Finalize the job description Review job-posting / outreach plan Review search materials Topic: PR Lecturer Search Committee 2 Time: Feb 13, 2023 11:00 AM Eastern Time (US and Canada) Join Zoom Meeting https://ufl.zoom.us/j/97713363406?pwd=WlpMOWlPT2xiVTFUWWtncU1oWElFdz09

The STCC Interim Director search committee will meet Tuesday Feb. 14th at 10:30 on Zoom to receive the charge and discuss the job posting language.  The search committee members are Sylvia Chan-Olmstead, Won-Ki Moon, Ted Spiker and Max Williams. Keisha Reynolds is our equity advisor and I am chair. Additional representatives from external stakeholder groups […]

Bianca Gonzalez produced a creative film to share the stories of women in board sports by giving a deeper look into their typically underrepresented lifestyles. Accompanied by written components, photography, interviews, and animations, Chasing Shadows empowers and expands the definition of femininity from its thoughtful conceptualization to its artistic final edits.

Justin Bright developed the Sapient Skateboards Zine, a visual narrative of the Chicago-based skateboard company Sapient Skateboards. The publication was used to promote the brand with creative photojournalism.

Leah Clapper created a peer-to-peer online community that helps student-athletes capitalize on their name, image, and likeness with purpose. The website includes practical tools, web pages, and a marketing strategy for the new business she developed. https://nilisland.com/

Producing Breaking News Tuesday, February 21, 2023 6 to 7:30 p.m. Weimer Hall, Room 3032 Producing breaking news comes with many challenges. 10 Tampa Bay News Anchor Courtney Robinson and Stephen Adams, TEGNA Talent Acquisition Partner, will address the key elements of covering the news as it happens. In this workshop, students will learn about advanced planning for […]

Documentary Outreach Program Information The Documentary Outreach is a month-long travel course with a focus on nonfiction mediamaking that is collaborative and impact-driven. Students learn how to produce a short documentary film entirely on location while telling stories about local changemakers. In 2023, Actuality Abroad are leading Documentary Outreaches in Guatemala (June/July) and Ghana (July/August). […]