The Brand of JanSport Discussion

Brands come and go. Learn how JanSport, an iconic U.S. brand, has lasted over 50 years and has grown into a global brand leader. Former president of JanSport and UF alum, Rico Pasqualini, will teach the key brand disciplines and strategies that helped JanSport grow into the world’s largest backpack brand!

Monday, April 10 at 4 PM, Career Connections Center at the Reitz, Exploration Room 1319

Posted: April 7, 2023
Category: Student News