Spiro Kiousis Comments on Gov. DeSantis’ Attempts to Regain Control of His Political Narrative

Spiro Kiousis, University of Florida College of Journalism and Communications Public Relations professor and the College’s executive associate dean, was quoted in “Trailing in Polls, DeSantis Turns to Attention-Grabbing Moves” published in the Tampa Bay Times on Aug. 11.

The article focuses on Florida Gov. Ron DeSantis’ attention-grabbing political moves. He is attempting to get back control of the narrative in his presidential campaign.

“DeSantis is now contending with a national rather than statewide audience, and that makes it more difficult to exert control over messaging,” said Kiousis. “Instead of focusing on policy or contesting Trump directly, DeSantis has instead prioritized combating prominent Democrats, including (Kamala) Harris and (Gavin) Newsom.”

He adds, “Even if DeSantis’ moves provide a short-term uptick in news coverage, it’s unclear whether the governor’s ‘more proactive approach’ will pay dividends where they matter most: voter sentiment. Proactive media strategies can certainly work, especially in the short term, to increase news attention. That does not necessarily mean it will translate into votes.”

Posted: August 14, 2023
Category: College News
Tagged as: DeSantis, Presidential Campaigns, Spiro Kiousis, Tampa Bay Times