UFCJC Online Master’s Adjunct Instructor Comments on X as a Legitimate News Source

Dustin York, University of Florida College of Journalism and Communications (UFCJC) online master’s adjunct instructor for “Social Media and Emerging Technology” and “The Science of Going Viral,” was quoted in “Elon Musk Claims X is a Legitimate Source for News – Can It Be Trusted?” published in Forbes on Dec. 4.

The article focuses on news organizations that have remained on X (formerly Twitter) even as Elon Musk has been hostile to the media. Mainstream media organizations have maintained a presence and also have resumed advertising.

“No matter what media you are in, eyeballs drive your business. Just like you shouldn’t be blindly in love with any platform when things are going well, you also shouldn’t completely turn your back on platforms when they infuriate you,” said York.

York is a branding and innovation strategist leading workshops for Fortune 500 companies while also serving as an associate professor at Maryville University of Saint Louis. Prior to entering academia, he worked in public relations for the 2008 Obama Presidential campaign, Pepsi Co. and Nike. and is a subject matter expert for CNN, Entrepreneur.com, Fast Company and Forbes, as well as a contributor for Harvard Business Review.

Posted: December 10, 2024
Category: College News
Tagged as: CJC Online Masters, Dustin York, Emerging Technology, Social Media