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The CJC Media Production, Management, and Technology (formerly Telecommunication) program is one of the most comprehensive in the country, with complete specializations in Digital Film and Video Production, Management and Strategy, and Media and Society.

Students in this program can benefit from access to the media properties housed within the College: two commercial radio stations, two public radio stations, one public television and one commercial weather television station. The media properties allow our students to produce professional products for television and the Web, while gaining hands on experience with state of the art equipment.  Students also benefit from Soundsnap, a sound-effects library where students can download effects to fill out the soundscapes in their editing. This educational experience translates into national recognition from national entities including the National Academy of Television Arts and Sciences, The National Association of Television Program Executives, the International Radio-Television Society, and the National Broadcasting Society.

Media production, management, and technology graduates are well prepared to enter the communications field in a wide variety of capacities. In the production track, students may concentrate on writing, directing, videography or editing. Students in Media and Society study the use of communication in organizations and government, with an emphasis on digital and social media. Those choosing to complete the management and strategy track are well prepared for positions in management, audience research, sales and marketing, and promotion, as well as other administrative positions.

Regardless of track, the students gain a foundation in writing, creative thinking, communication and professionalism making a media production, management, and technology degree a great foundation for multiple graduate programs and professional schools

The Media Production, Management, and Technology (MPMT) Department combines powerful disciplines to  help students achieve their best in these exciting areas:

Digital Film and TV Production

Careers in creative storytelling through words, action, sound, cinematography, and music. Graduates communicate both fact and fiction through live sporting events, scripted programs, marketing content, documentaries, and cinema. Careers include:

  • Film & TV Director
  • Film Editor
  • Sports TV Director
  • Sports TV Producer
  • TV Programmer
  • Screen writer
  • Visual effects artist
  • Sound recordist
  • Director of Photography
  • Documentary Director
  • Social media producer
  • Many More!

Management and Strategy

Careers in business and operations side of the media and communications industries. Graduates work on consumer/audience research, strategic management, content development, distribution, operations, and planning. Careers include:

  • Brand Manager
  • Brand Strategist
  • Audience Researcher
  • Consumer Analyst
  • Social Media Manager
  • Programming Director
  • Multiplatform Researcher
  • Event Coordinator
  • Promotions Director
  • Marketing Specialist
  • Many More!

Media and Society

Careers in media and audience impact. Students can specialize in digital and social media, multicultural communication, immersive media, human-machine communication, or the influence of media on health, politics, sports and more. Careers include:

  • Social media manager
  • Social media producer
  • Digital marketing
  • Strategic event director
  • Brand researcher
  • Political communications
  • UI/UX research
  • UI/UX design
  • SEO analyst
  • SEO marketer
  • Marketing specialist
  • Many more!
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MPMT Track Options


From HBO, National Geographic, CNN, ESPN and more, our graduates and research faculty are changing the communications landscape, addressing important societal issues through technology and story. The Media Production, Management, and Technology (MPMT) major offers an intimate, student-focused learning environment with three specializations: Management and Strategy, Digital Film and Television Production, and Media and Society. 

The Digital Film and Television Track teaches students how to formulate an idea and translate it to the screen. Projects range from narrative and documentary films to commercial and sports production. Graduates can pursue careers in writing, directing, producing, cinematography, and editing.

Media and Society prepares students for careers in social media, and in working with organizations to enable and enhance their communication efforts. Students can specialize in Digital Media, Multicultural and Global and Communication, and Applications of Communication.

The Management & Strategy track focuses on the business aspects of the media industry. Media research, strategic management practices and business models, content development and distribution, consumer/audience measurement and analysis, and operations and planning are among the areas students explore in this track. This track prepares students to work on the business and operation side of the media industry, whether that be in entertainment and film, news, sports, or other content sectors.

The Media Production, Management, and Technology Department offers more than 30 required and elective classes to prepare you for careers in advertising and related industries. You can find a list of these courses in the UF Course Catalog

You can view a list of syllabi for most MPMT classes over the past four semesters.

The MPMT Academic Learning Compact identifies the skills students should acquire if they follow the major’s prescribed course of study. These skills describe the core learning expectations in the areas of content knowledge and skills, communication skills and critical thinking skills that UF is required to assess for each baccalaureate degree program.

Our combination degree allows undergraduate students to take graduate-level courses and receive both an undergraduate and Master of Arts in Mass Communication degree with less time and money than pursuing both separately.

Media Production, Management, and Technology Department Faculty & Staff


Roxane Coche, Ph.D.

Roxane Coche, Ph.D.

Associate Professor and Chair – Department of Media Production, Management, and Technology

2079 Weimer

352-392-5059 Send Email See Bio
James Babanikos, Ph.D.

James Babanikos, Ph.D.

Associate Dean for Undergraduate Affairs – Professional Advising and Teaching Hub

Professor – Department of Media Production, Management, and Technology

1060 Weimer

352-392-6399 Send Email See Bio
Sylvia M. Chan-Olmsted, Ph.D.

Sylvia M. Chan-Olmsted, Ph.D.

Professor – Department of Media Production, Management, and Technology
Director of Media Consumer Research

1200A Weimer

352-392-4211 Send Email See Bio
Eric C. Esterline

Eric C. Esterline

Director – Sports Journalism and Communication,
Sports Newsroom Manager – Innovation News Center,
Senior Lecturer in Sports Media and Communication,
Lecturer in Sport Management

2311 Weimer

352-846-0172 Send Email See Bio
Kim Fowler

Kim Fowler

Visiting Lecturer – Department of Media Production, Management, and Technology

1011 Weimer

Send Email See Bio
Yu-Hao Lee, Ph.D.

Yu-Hao Lee, Ph.D.

Associate Professor – Department of Media Production, Management, and Technology

3051 Weimer

(352) 392-3951 Send Email See Bio
Mark Leeps

Mark Leeps

Assistant in – Department of Media Production, Management, and Technology

1013 Weimer

352-294-1504 Send Email See Bio
Michael Leslie, Ph.D.

Michael Leslie, Ph.D.

Associate Professor – Department of Media Production, Management, and Technology
Global Leadership Trainer

3060 Weimer

352-392-2904 Send Email See Bio
Jasmine McNealy, Ph.D.

Jasmine McNealy, Ph.D.

Professor – Department of Media Production, Management, and Technology

3062 Weimer

352-846-0226 Send Email See Bio
David H. Ostroff, Ph.D.

David H. Ostroff, Ph.D.

Professor – Department of Media Production, Management, and Technology

3058 Weimer

352-392-0463 Send Email See Bio
Andrew Selepak, Ph.D.

Andrew Selepak, Ph.D.

Associate Instructional Professor – Department of Media Production, Management, and Technology

3053 Weimer

352-294-0879 Send Email See Bio
Brandon Shenk

Brandon Shenk

Visiting Lecturer – Department of Media Production, Management, and Technology

3115 Weimer

Send Email See Bio
Jieun Shin, Ph.D.

Jieun Shin, Ph.D.

Assistant Professor – Department of Media Production, Management, and Technology

2066D Weimer

352-293-3197 Send Email See Bio
Tim Sorel

Tim Sorel

Professor and Associate Chair – Department of Media Production, Management, and Technology

1080B Weimer

352-392-2849 Send Email See Bio
Geoff Thompson

Geoff Thompson

Lecturer – Department of Media Production, Management, and Technology
Associate Director – Sports and Communication Program

3327 Weimer

352-392-0466 Send Email See Bio
Olga Tripp

Olga Tripp

Administrative Support Assistant – Department of Media Production, Management, and Technology

2079 Weimer

352-392-0463 Send Email See Bio
Houston Wells

Houston Wells

Senior Lecturer – Department of Media Production, Management, and Technology

3066 Weimer

352-273-3568 Send Email See Bio
Carlina Williams

Carlina Williams

Visiting Professor – Department of Media Production, Management, and Technology

2043 Weimer

Send Email See Bio
Kun Xu, Ph.D.

Kun Xu, Ph.D.

Associate Professor in Emerging Media – Department of Media Production, Management, and Technology

3065 Weimer

352-392-0435 Send Email See Bio
Iman Zawahry

Iman Zawahry

Senior Lecturer – Department of Media Production, Management, and Technology

3048 Weimer

352-392-0444 Send Email See Bio

For more information about the Media Production, Management, and Technology Department

The Media Production, Management, and Technology department is located in 2079 Weimer Hall.
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