Samantha Avivi

B.S. Advertising, 1995

Global marketing director for Kimberly-Clark.

Hall of Fame 2012

---

Samantha Avivi, ADV 1995, is the global marketing director for Kimberly-Clark’s $4.2 billion bath tissue businesses. Her responsibilities include developing consumer-relevant, profitable brands such as Scott, Cottonelle, Neve and Andrex with strong brand vision, marketing strategy, foundational tools and robust product innovation plans against global growth targets. She leads a global cross-functional team and a global consumer team that is composed of marketing directors from around the world.

Prior to joining Kimberly-Clark, Avivi worked in marketing at Procter and Gamble for seven years on various brands including Head and Shoulders, Herbal Essences, Tampax, Pampers, Luvs and Kandoo. Within that period, she also worked on the Walmart team running P&G’s baby care business.

Avivi also worked 10 years in advertising, leading global efforts on iconic brands such as M&M’s, Always and Pampers at agencies such as BBDO, DMB&B and Young and Rubicam. Career highlights include creating the M&M’s Global Color Vote and Pampers Global Baby-Stage-of-Development diapers.

She has won multiple awards from Effies, Clios, Cannes, Ad Age and Brand Week.