Yu-Hao Lee Co-Authors Article on Video Streamers and the Effect of Mental Health Disclosures on Their Viewers

Yu-Hao Lee, University of Florida College of Journalism and Communications Telecommunication associate professor, is the co-author of “How Video Streamers’ Mental Health Disclosures Affect Viewers’ Risk Preparations” published in Health Communication on Aug. 26.

Lee, Chien Wen Yuan and Donghee Yvette Wohn examined how exposure to an online streamers’ depression disclosures affected the viewers perceptions toward the streamers and depression.

According to the authors, “We also examined how parasocial relationships, parasocial interactions, and identification with streamers were associated with the viewers’ perceived authenticity and credibility toward the streamers, as well as increases in the viewers’ perceived prevalence, risk susceptibility, and risk severity about mental health.”

They found that if health communicators can identify the type of relationships between microcelebrities and their followers, the microcelebrities’ health disclosures can be a promising opportunity for health awareness and potential interventions to their fans and followers.

Posted: August 31, 2020
Category: College News
Tagged as: Yu-Hao Lee