Andrew Selepak Comments on Social Media Influencers
Andrew Selepak, University of Florida College of Journalism and Communications director of the online Master’s program with a specialization in social media, was quoted in “Could 2019 Be the Year of the Social Media Influencer?” broadcast on WKMG News 6, Orlando’s CBS television affiliate.
![Andrew Selepak](https://www.jou.ufl.edu/wp-content/uploads/2018/08/Andy_Selepak_New-200x300.jpg)
The story focuses on the possible confusion over Facebook posts and ads and looks for clarification from social media influencers, those that get people to buy or support a brand because they promoted it on social media.
According to Selepak, the reason why influencers post certain types of pictures is so they’re consistent with their brand.
“If a fitness influencer’s Instagram account is only filled with professional photos of them working out, at the gym, or promoting fitness equipment and apparel, and they add a picture of them on vacation or of their pet, it is inconsistent with the brand,” Selepak said. “A brand is a mental expectation, and when people have an expectation of who and what you are, you want to make sure that brand is consistent.” He adds, “it is a more authentic form of advertising because we believe and trust in the influencer and therefore trust in the brands they support.”
Posted: March 26, 2019
Category: Alumni News, College News
Tagged as: Andrew Selepak