Disney Ad Sales Moderated Discussion

This multi-billion dollar company is a subsidiary of the Walt Disney Company oversees all advertising sales for The Walt Disney Company’s entertainment, news, sports and kids & family linear, digital TV ad-supported streaming and audio businesses: ABC Entertainment, ABC Daytime and ABC News; Disney Channels Worldwide; Disney+; ESPN Networks and ESPN+; Freeform; FX; Hulu; and National Geographic.

Disney Advertising offers marketers a one-stop approach to leverage the breadth of Disney’s portfolio and reach audiences across all of the Company’s media properties. Disney Advertising President Rita Ferro has transformed Disney’s advertising strategy and influenced the industry at large – resulting in a consultative and insights-led sales approach that allows clients to drive maximum growth in their businesses. Across Disney’s robust portfolio of platforms, she champions advanced advertising and data science to push the boundaries of outcomes that marketers and advertisers can achieve in their campaigns.