The Forgotten Microgeneration: The Nuances of the Zillennial Audience in Streaming Service Strategies

“Zillennials” are a microgeneration born between 1993-1998, existing on the generational threshold between Generation Z and Millennials. Jenna Bratman created a white paper and website to showcase her primary and secondary research regarding the Zillennial demographic, and how they engage when it comes to word of mouth discussion of streaming services and shows. https://jennabratman.wixsite.com/zillennialproject

Posted: February 13, 2023
Category: Pro Master’s Projects