Jiawei Liu
Assistant Professor - Department of Advertising
Bio
Liu is currently a research associate in the Jeb E. Brooks School of Public Policy at Cornell University. His research uses a variety of empirical methods to investigate the content and effects of mass media and social media messages regarding public health and public policy issues.
He brings considerable expertise to the STEM Translational Communication Center regarding cancer communication. Liu has investigated topics such as the role of racial identities in the acquisition and use of information about cancer screening, the volume and content of cancer related messages in the public communication environment and the effects of public health messages on cancer risk perceptions and screening behavior.
Liu has co-authored 33 publications, including 29 journal articles and four book chapters. His works have appeared in leading peer-reviewed journals, including Human Communication Research, Social Science & Medicine, Risk Analysis, Journal of Health Communication, Health Communication, Health Education & Behavior, Journalism & Mass Communication Quarterly, The International Journal of Press/Politics, The Milbank Quarterly, Mass Communication and Society, Computers in Human Behavior, and International Journal of Communication. He is an editorial board member of Health Communication.
Education
Ph.D. in Mass Communications, University of Wisconsin-Madison.Liu
M.S. in Journalism, University of Illinois at Urbana-Champaign
B.A. in International Journalism, Communication University of China