The CJC Media Production, Management, and Technology (formerly Telecommunication) program is one of the most comprehensive in the country, with complete specializations in Digital Film and Video Production, Management and Strategy, and Media and Society.
Students in this program can benefit from access to the media properties housed within the College: two commercial radio stations, two public radio stations, one public television and one commercial weather television station. The media properties allow our students to produce professional products for television and the Web, while gaining hands on experience with state of the art equipment. Students also benefit from Soundsnap, a sound-effects library where students can download effects to fill out the soundscapes in their editing. This educational experience translates into national recognition from national entities including the National Academy of Television Arts and Sciences, The National Association of Television Program Executives, the International Radio-Television Society, and the National Broadcasting Society.
Media production, management, and technology graduates are well prepared to enter the communications field in a wide variety of capacities. In the production track, students may concentrate on writing, directing, videography or editing. Students in Media and Society study the use of communication in organizations and government, with an emphasis on digital and social media. Those choosing to complete the management and strategy track are well prepared for positions in management, audience research, sales and marketing, and promotion, as well as other administrative positions.
Regardless of track, the students gain a foundation in writing, creative thinking, communication and professionalism making a media production, management, and technology degree a great foundation for multiple graduate programs and professional schools
The Media Production, Management, and Technology (MPMT) Department combines powerful disciplines to help students achieve their best in these exciting areas:
![](https://www.jou.ufl.edu/wp-content/uploads/2018/04/film-board-300x199.jpg)
Digital Film and TV Production
Careers in creative storytelling through words, action, sound, cinematography, and music. Graduates communicate both fact and fiction through live sporting events, scripted programs, marketing content, documentaries, and cinema. Careers include:
- Film & TV Director
- Film Editor
- Sports TV Director
- Sports TV Producer
- TV Programmer
- Screen writer
- Visual effects artist
- Sound recordist
- Director of Photography
- Documentary Director
- Social media producer
- Many More!
![](https://www.jou.ufl.edu/wp-content/uploads/2021/10/advertising-300x200.jpg)
Management and Strategy
Careers in business and operations side of the media and communications industries. Graduates work on consumer/audience research, strategic management, content development, distribution, operations, and planning. Careers include:
- Brand Manager
- Brand Strategist
- Audience Researcher
- Consumer Analyst
- Social Media Manager
- Programming Director
- Multiplatform Researcher
- Event Coordinator
- Promotions Director
- Marketing Specialist
- Many More!
Media and Society
Careers in media and audience impact. Students can specialize in digital and social media, multicultural communication, immersive media, human-machine communication, or the influence of media on health, politics, sports and more. Careers include:
- Social media manager
- Social media producer
- Digital marketing
- Strategic event director
- Brand researcher
- Political communications
- UI/UX research
- UI/UX design
- SEO analyst
- SEO marketer
- Marketing specialist
- Many more!
MPMT Track Options
From HBO, National Geographic, CNN, ESPN and more, our graduates and research faculty are changing the communications landscape, addressing important societal issues through technology and story. The Media Production, Management, and Technology (MPMT) major offers an intimate, student-focused learning environment with three specializations: Management and Strategy, Digital Film and Television Production, and Media and Society.
The Digital Film and Television Track teaches students how to formulate an idea and translate it to the screen. Projects range from narrative and documentary films to commercial and sports production. Graduates can pursue careers in writing, directing, producing, cinematography, and editing.
Media and Society prepares students for careers in social media, and in working with organizations to enable and enhance their communication efforts. Students can specialize in Digital Media, Multicultural and Global and Communication, and Applications of Communication.
The Management & Strategy track focuses on the business aspects of the media industry. Media research, strategic management practices and business models, content development and distribution, consumer/audience measurement and analysis, and operations and planning are among the areas students explore in this track. This track prepares students to work on the business and operation side of the media industry, whether that be in entertainment and film, news, sports, or other content sectors.
The Media Production, Management, and Technology Department offers more than 30 required and elective classes to prepare you for careers in advertising and related industries. You can find a list of these courses in the UF Course Catalog.
You can view a list of syllabi for most MPMT classes over the past four semesters.
The MPMT Academic Learning Compact identifies the skills students should acquire if they follow the major’s prescribed course of study. These skills describe the core learning expectations in the areas of content knowledge and skills, communication skills and critical thinking skills that UF is required to assess for each baccalaureate degree program.
Our combination degree allows undergraduate students to take graduate-level courses and receive both an undergraduate and Master of Arts in Mass Communication degree with less time and money than pursuing both separately.
Media Production, Management, and Technology Department Faculty & Staff
![Roxane Coche, Ph.D.](https://www.jou.ufl.edu/UF24/wp-content/uploads/2022/03/Roxane_Coche-300x300.jpg)
Roxane Coche, Ph.D.
Associate Professor and Chair – Department of Media Production, Management, and Technology
2079 Weimer
352-392-5059 Send Email See Bio![James Babanikos, Ph.D.](https://www.jou.ufl.edu/UF24/wp-content/uploads/2021/10/Babanikos-10-5-2021-300x300-2.png)
James Babanikos, Ph.D.
Associate Dean for Undergraduate Affairs – Professional Advising and Teaching Hub
Professor – Department of Media Production, Management, and Technology
1060 Weimer
352-392-6399 Send Email See Bio![Sylvia M. Chan-Olmsted, Ph.D.](https://www.jou.ufl.edu/UF24/wp-content/uploads/2016/06/New-Chan-Olmstead-Head-Shot-300x300-1532698003.jpg)
Sylvia M. Chan-Olmsted, Ph.D.
Professor – Department of Media Production, Management, and Technology
Director of Media Consumer Research
1200A Weimer
352-392-4211 Send Email See Bio![Eric C. Esterline](https://www.jou.ufl.edu/UF24/wp-content/uploads/2016/07/Eric-Esterline-New-Headshot-300x300-2.jpg)
Eric C. Esterline
Director – Sports Journalism and Communication,
Sports Newsroom Manager – Innovation News Center,
Senior Lecturer in Sports Media and Communication,
Lecturer in Sport Management
2311 Weimer
352-846-0172 Send Email See Bio![Kim Fowler](https://www.jou.ufl.edu/UF24/wp-content/uploads/2022/12/Kim-Fowler-300x300-1.jpg)
Kim Fowler
Visiting Lecturer – Department of Media Production, Management, and Technology
1011 Weimer
Send Email See Bio![Yu-Hao Lee, Ph.D.](https://www.jou.ufl.edu/UF24/wp-content/uploads/2016/07/YuHaoLee-Headshot2023-300x300.jpg)
Yu-Hao Lee, Ph.D.
Associate Professor – Department of Media Production, Management, and Technology
3051 Weimer
(352) 392-3951 Send Email See Bio![Mark Leeps](https://www.jou.ufl.edu/UF24/wp-content/uploads/2016/07/mark-leeps-300x300.jpg)
Mark Leeps
Assistant in – Department of Media Production, Management, and Technology
1013 Weimer
352-294-1504 Send Email See Bio![Michael Leslie, Ph.D.](https://www.jou.ufl.edu/UF24/wp-content/uploads/2016/07/LeslieM_1-300x300-2.jpg)
Michael Leslie, Ph.D.
Associate Professor – Department of Media Production, Management, and Technology
Global Leadership Trainer
3060 Weimer
352-392-2904 Send Email See Bio![Jasmine McNealy, Ph.D.](https://www.jou.ufl.edu/UF24/wp-content/uploads/2016/07/Jasmine-McNealy3-300x300-1604346169-1.jpg)
Jasmine McNealy, Ph.D.
Professor – Department of Media Production, Management, and Technology
3062 Weimer
352-846-0226 Send Email See Bio![David H. Ostroff, Ph.D.](https://www.jou.ufl.edu/UF24/wp-content/uploads/2016/07/Ostroff-300x300.jpg)
David H. Ostroff, Ph.D.
Professor – Department of Media Production, Management, and Technology
3058 Weimer
352-392-0463 Send Email See Bio![Andrew Selepak, Ph.D.](https://www.jou.ufl.edu/UF24/wp-content/uploads/2016/07/aselepak-300x300.jpg)
Andrew Selepak, Ph.D.
Associate Instructional Professor – Department of Media Production, Management, and Technology
3053 Weimer
352-294-0879 Send Email See Bio![Brandon Shenk](https://www.jou.ufl.edu/UF24/wp-content/uploads/2024/08/Brandon-Shenk-081624-scaled-300x300-1.jpg)
Brandon Shenk
Visiting Lecturer – Department of Media Production, Management, and Technology
3115 Weimer
Send Email See Bio![Jieun Shin, Ph.D.](https://www.jou.ufl.edu/UF24/wp-content/uploads/2023/09/DSC09472-copy-300x300-2.jpg)
Jieun Shin, Ph.D.
Assistant Professor – Department of Media Production, Management, and Technology
2066D Weimer
352-293-3197 Send Email See Bio![Tim Sorel](https://www.jou.ufl.edu/UF24/wp-content/uploads/2017/04/Sorel-300x300-1530215284.jpg)
Tim Sorel
Professor and Associate Chair – Department of Media Production, Management, and Technology
1080B Weimer
352-392-2849 Send Email See Bio![Geoff Thompson](https://www.jou.ufl.edu/UF24/wp-content/uploads/2020/06/GT-NO-BG-scaled-e1592170546894-300x300-1.jpg)
Geoff Thompson
Lecturer – Department of Media Production, Management, and Technology
Associate Director – Sports and Communication Program
3327 Weimer
352-392-0466 Send Email See Bio![Olga Tripp](https://www.jou.ufl.edu/UF24/wp-content/uploads/2016/07/medias-people-bl-sq-300x300.jpg)
Olga Tripp
Administrative Support Assistant – Department of Media Production, Management, and Technology
2079 Weimer
352-392-0463 Send Email See Bio![Houston Wells](https://www.jou.ufl.edu/UF24/wp-content/uploads/2016/07/Houston-Wells-New-Headshot-300x300-2.jpg)
Houston Wells
Senior Lecturer – Department of Media Production, Management, and Technology
3066 Weimer
352-273-3568 Send Email See Bio![Carlina Williams](https://www.jou.ufl.edu/UF24/wp-content/uploads/2024/08/Carlina-Williams-New-Headshot-scaled-300x300-1.jpg)
Carlina Williams
Visiting Professor – Department of Media Production, Management, and Technology
2043 Weimer
Send Email See Bio![Kun Xu, Ph.D.](https://www.jou.ufl.edu/UF24/wp-content/uploads/2019/03/Kun-Xu-300x300-1567612716-1.jpg)
Kun Xu, Ph.D.
Associate Professor in Emerging Technologies – Department of Media Production, Management, and Technology
3065 Weimer
352-392-0435 Send Email See Bio![Iman Zawahry](https://www.jou.ufl.edu/UF24/wp-content/uploads/2018/08/ImanZ_Headshot2023-300x300-1.jpg)
Iman Zawahry
Senior Lecturer – Department of Media Production, Management, and Technology
3048 Weimer
352-392-0444 Send Email See Bio