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University of Florida

Pro Master’s Projects

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#ADHD: A 3-part Podcast Series About the ADHD Community on Social Media

Tuesday March 14, 2023

The ADHD hashtag on popular social media platforms are full of educational videos, but research shows that they are also full of misinformation. Kristin Moorehead’s multi episode podcast project explored the nuances of this online community by interviewing content creators, researchers and social media users alike.
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Welcome to Florida: The Space Coast and Forever Chemicals

Tuesday March 14, 2023

Kim Fowler and Amy Fu produced the pilot episode of a docuseries exploring the impacts of industries that call Florida home. The first episode features the military and space industries on the Space Coast and the devastating effects of a man-made forever chemicals known as PFAS.
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Chronic Cardiovascular Disease Patients’ Attitudes Toward Using Digital Devices for Telemonitoring in China

Tuesday March 14, 2023

Junyi Wang’s research explored the attitudes of healthcare patients in China with chronic cardiovascular diseases about using telemonitoring technologies to communicate with their health providers. Her project addressed China’s limited number of medical resources and the challenges faced by individuals living in rural areas when trying to receive proper medical treatment.
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Millennial Wish-cyclers: Best Practices for Reducing Recycling Contamination

Tuesday March 14, 2023

Kaitlin Robb Price wrote a white paper that combines strategic communication and applied theory, as well as input from experts, to inspire efficient solutions for the problem of wish-cycling. The strategies presented provide guidance on best practices and are adaptable to local individual needs.
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Shaping Athletics: Body Image Issues in Women’s Sports

Tuesday March 14, 2023

Sports are a place for women to break barriers and achieve feats that inspire young girls everywhere. However, many athletic environments are plagued with negative messaging regarding body image. Asia Smith’s analyzed the widespread issue of body dissatisfaction in the female athlete community. Her videography project gave athletes an opportunity to engage in open discussions […]
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Here For Her: Women in PR

Tuesday March 14, 2023

Ashleigh White created a platform to explore female leadership in the public relations industry. The project aims to provide aspiring women leaders in PR with pathways to success through mentoring and leadership development by amplifying leading research and enhancing the quality of shared resources used to discover new career opportunities. https://www.hereforherpr.com/
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Chinese Female Fashion Trends From 2011-2020: Changes in Ten Years

Tuesday March 14, 2023

Xiongfei Wu analyzed Vogue China’s cover images to summarize the latest fashion trends of Chinese females. All findings were presented in an integrated digital magazine, thus creating a handbook for those interested in Chinese fashion.
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The Everyone Project

Tuesday March 14, 2023

Brandon Nappy’s capstone project proposed a strategic partnership between UF Performing Arts and the Center for Public Interest Communications with the goal of promoting the arts to audiences of various ages, races, education levels, and occupational backgrounds. His insights were based on both qualitative and quantitative research methods, including in-depth interviews and focus groups, to […]
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Restorative Justice in Schools

Tuesday March 14, 2023

Zi Meng’s project revealed how an alternative justice approach was reshaping school discipline procedures, effectively resolving conflicts while minimizing harm to all parties involved. The website served as a one-stop-shop for resources regarding restorative justice and its application in the educational system, including interviews and dedicated sections for different academic levels. https://monicameng1213.wixsite.com/website
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Connecting Employees to Purpose

Tuesday March 14, 2023

Amanda Macia created a guidebook that serves as a tool for organizations to understand how they can form connections between their employees and their corporate purpose to establish an efficient and positive workplace culture.
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The Complete Package: A Toolkit For Brands

Friday February 24, 2023

The world of packaging design is constantly evolving and brands must adapt to keep up with these changes. Daniel Kure’s created The Complete Package, a toolkit developed to help guide brands in making packages that tell a powerful story; one consumers can connect with. Not just packaging that protects, but packaging that excites.
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Mass Communication for a Cause – Helping Haiti’s Children

Friday February 24, 2023

Talia Lopez created an advertising campaign book, a website, and a promotional video for the nonprofit organization Helping Haitian Children, Inc. The deliverables included donor research, communications strategies, sample social media posts, and designs for the proposed promotional materials.
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Underrepresented No More: Resources for Pre-Veterinary Students from Vet Students and Veterinarians

Monday February 20, 2023

Alexandra Avelino created Underrepresented No More, a website of resources for pre-veterinary school students to hear the stories of veterinary professionals from a variety of backgrounds, ​get tips on how to strengthen their veterinary school applications, and make the goal of becoming a veterinarian feel more attainable and relatable. https://www.urnm.org/  
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The Value of Buying Reused: Repurpose Project Ad Campaign

Monday February 13, 2023

As the secondhand market continues to rise in popularity, particularly among younger consumers, local nonprofit The Repurpose Project had an opportunity to increase store traffic and purchases by advertising to college students in Gainesville. Daniel Lively produced two commercial spots along with other promotional materials to position The Repurpose Project as a viable, unique retail […]
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Reaching Latinos: How Community Health Advocates Helped Close a Vaccination Gap

Monday February 13, 2023

Melissa Feito produced a news story for WUFT that uncovered the real-life, on-the-ground community advocates that helped Central and North Central Florida Latinos embrace the vaccine and the challenges they faced.  https://www.wuft.org/news/2022/04/07/community-health-advocates-have-worked-tirelessly-to-close-the-latino-vaccination-gap-its-working-%EF%BF%BC/
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