Undergraduate Programs

Advertising

The University of Florida Department of Advertising is recognized as one of the largest and most respected programs in the U.S. Courses are designed to provide a foundation for problem-solving, strategic thinking and persuasion techniques that drive marketplace communication.

Coursework is complemented with opportunities for:

Internships at major ad agencies and brands
Portfolio- and resume-building work and networking with Ad Society and the Advertising Advisory Council, a group of professional mentors
Various immersion opportunities including The Agency and Elevate
Undergraduate advertising and health communication research
Participation in regional and national advertising competitions.

Pursue an Advertising Degree at CJC

Dive into a curriculum that marries consumer behavior, strategic research and analytics with visual storytelling, copywriting and innovative thinking. Careers include:

Social Media Manager
Account Executive
Market Researcher
Digital Media Strategist
Media Planner
Brand Manager
Art Director
Copywriter

Students graduate prepared for the challenges of culturally diverse and technologically changing marketplaces. In this spirit, students have two track options: the Advertising Agency Track and the Persuasive Messaging Track.

Advertising Agency Track

Students in the Agency Track are prepared for any entry-level agency role after graduation. Along with core requirements, students choose 11 elective credits in the major. After completing required prerequisites, students take the Advertising Campaigns class as a capstone, which allows them to experience agency roles and work hands-on with a real client before they graduate.

Persuasive Messaging Track

Students in the Persuasive Messaging Track have a more customizable educational experience. Students choose 14 elective credits along with their core advertising courses and two required experiential learning (EL) courses. Experiential learning opportunities include courses such as Creative Advertising Competitions, Undergraduate Research, Cultural Branding, Great Ideas in Marketplace Communication, and Advanced Internship. Lists of EL courses are sent through the listserv every semester and are available through PATH.

Involvement Opportunities

The Advertising Department urges students to get involved in the college and gain experience. Below is an overview of the organizations advertising students most frequently become involved with.

Ad Society
Students receive indispensable advice from speakers and mentors, hands-on experiences, opportunities to visit agencies, and a chance to hold a leadership position amongst fellow peers.

The Agency
Led by professionals, staffed by students and inspired by faculty, The Agency is a team of seasoned professionals and hand-selected twenty-somethings with a passion for ideas that resonate with young consumers.

STEM Translational Communication Center
Join STCC to help improve human health and well-being by making scientific research more accessible, understandable, and actionable

Explore Your Storytelling Skills at the UF College of Journalism and Communications

Advertising Track Options

All students earning a B.S. in Advertising receive a thorough education that combines experiential learning with innovative classes. The advertising curriculum is designed to provide a foundation for problem-solving, strategic thinking, and persuasion techniques that drive audience-centered marketplace communications.

Advertising Tracks

Alumni have graduated from the advertising program and earned positions at some of the top agencies and companies in the world. These alumni have proven that with a degree from our program you have countless possibilities with what you can do. In the spirit of this, students have two track options to graduate with their degree: the Advertising Agency Track and the Persuasive Messaging Track.

Courses & Curriculum

The Advertising Department offers more than 30 required and elective classes to prepare you for careers in advertising and related industries. You can find a list of these courses in the UF Course Catalog. To view a sequence of core advertising courses, click here.

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Syllabi

You can view a list of syllabi for most Advertising classes over the past four semesters.

View Syllabi

Learning Compact

The Advertising Academic Learning Compact identifies the skills students should acquire if they follow the major’s prescribed course of study. These skills describe the core learning expectations in the areas of content knowledge and skills, communication skills and critical thinking skills that UF is required to assess for each baccalaureate degree program.

Combination Degrees

Our combination degree allows undergraduate students to take graduate-level courses and receive both an undergraduate and Master of Arts in Mass Communication degree with less time and money than pursuing both separately.

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