Advertising Internal Transfers

Admission Policy and Procedures for Internal Transfers

Students already enrolled at the University of Florida who want to change their major to advertising or to add advertising as a second major must consult with the College of Journalism and Communications’ PATH office (Weimer 1060) before requesting admission. Students currently majoring in journalism, public relations or telecommunication must be “on track” for their respective major to be eligible to transfer to advertising. Students from all other majors must be making appropriate progress toward graduation in their current major.

Review Period

Transfer requests will be reviewed on a rolling basis. Prior to or during the semester/session of review, students applying for admission must take ADV 3008—Principles of Advertising. Students who have not been admitted to the College of Journalism and Communications must have a 3.0 overall grade point average to enroll in ADV 3008. Earning a “C” or better in ADV 3008 is a prerequisite for subsequent courses in the major. Prerequisites will not be waived to allow students to take other advertising courses during the review period.

Planning and Prerequisites

Students are advised that changing to or adding an advertising major likely will require them to extend their time of study to obtain a bachelor’s degree by one or more semesters due to the major’s curriculum, which is structured by prerequisites and takes four (4) regular fall and spring semesters to complete after a student has completed ADV 3008 and MAR 3023 with minimum grades of C.

All students who wish to change their major to advertising must first work with an adviser in the College of Journalism and Communications’ PATH office (Weimer 1060) to develop a semester-by-semester schedule of proposed courses starting the first semester after the semester in which the request is made. Although some sections of core advertising courses are offered in summer and students are encouraged to take summer courses to speed up progress, availability of prerequisite courses is not guaranteed for summer sessions, and ADV 4800 is normally offered only in fall and spring semesters. In projecting graduation dates, students must take into account all prerequisites and non-guaranteed availability of summer courses.

For Students with More than 60 Credit Hours

Students with 60 credit hours or more must attain written approval from the department chair. Prior to making a request to the department chair for consideration, students with 60 or more credits must have their semester-by-semester plan reviewed and signed by a PATH adviser (and present that document to the chair).