Author: samantharedditt

The ADHD hashtag on popular social media platforms are full of educational videos, but research shows that they are also full of misinformation. Kristin Moorehead’s multi episode podcast project explored the nuances of this online community by interviewing content creators, researchers and social media users alike.

Kim Fowler and Amy Fu produced the pilot episode of a docuseries exploring the impacts of industries that call Florida home. The first episode features the military and space industries on the Space Coast and the devastating effects of a man-made forever chemicals known as PFAS.

Junyi Wang’s research explored the attitudes of healthcare patients in China with chronic cardiovascular diseases about using telemonitoring technologies to communicate with their health providers. Her project addressed China’s limited number of medical resources and the challenges faced by individuals living in rural areas when trying to receive proper medical treatment.

Kaitlin Robb Price wrote a white paper that combines strategic communication and applied theory, as well as input from experts, to inspire efficient solutions for the problem of wish-cycling. The strategies presented provide guidance on best practices and are adaptable to local individual needs.

Sports are a place for women to break barriers and achieve feats that inspire young girls everywhere. However, many athletic environments are plagued with negative messaging regarding body image. Asia Smith’s analyzed the widespread issue of body dissatisfaction in the female athlete community. Her videography project gave athletes an opportunity to engage in open discussions […]

Ashleigh White created a platform to explore female leadership in the public relations industry. The project aims to provide aspiring women leaders in PR with pathways to success through mentoring and leadership development by amplifying leading research and enhancing the quality of shared resources used to discover new career opportunities. https://www.hereforherpr.com/

Xiongfei Wu analyzed Vogue China’s cover images to summarize the latest fashion trends of Chinese females. All findings were presented in an integrated digital magazine, thus creating a handbook for those interested in Chinese fashion.

Brandon Nappy’s capstone project proposed a strategic partnership between UF Performing Arts and the Center for Public Interest Communications with the goal of promoting the arts to audiences of various ages, races, education levels, and occupational backgrounds. His insights were based on both qualitative and quantitative research methods, including in-depth interviews and focus groups, to […]

Zi Meng’s project revealed how an alternative justice approach was reshaping school discipline procedures, effectively resolving conflicts while minimizing harm to all parties involved. The website served as a one-stop-shop for resources regarding restorative justice and its application in the educational system, including interviews and dedicated sections for different academic levels. https://monicameng1213.wixsite.com/website

Amanda Macia created a guidebook that serves as a tool for organizations to understand how they can form connections between their employees and their corporate purpose to establish an efficient and positive workplace culture.

The world of packaging design is constantly evolving and brands must adapt to keep up with these changes. Daniel Kure’s created The Complete Package, a toolkit developed to help guide brands in making packages that tell a powerful story; one consumers can connect with. Not just packaging that protects, but packaging that excites.

Talia Lopez created an advertising campaign book, a website, and a promotional video for the nonprofit organization Helping Haitian Children, Inc. The deliverables included donor research, communications strategies, sample social media posts, and designs for the proposed promotional materials.

Alexandra Avelino created Underrepresented No More, a website of resources for pre-veterinary school students to hear the stories of veterinary professionals from a variety of backgrounds, ​get tips on how to strengthen their veterinary school applications, and make the goal of becoming a veterinarian feel more attainable and relatable. https://www.urnm.org/  

As the secondhand market continues to rise in popularity, particularly among younger consumers, local nonprofit The Repurpose Project had an opportunity to increase store traffic and purchases by advertising to college students in Gainesville. Daniel Lively produced two commercial spots along with other promotional materials to position The Repurpose Project as a viable, unique retail […]

Melissa Feito produced a news story for WUFT that uncovered the real-life, on-the-ground community advocates that helped Central and North Central Florida Latinos embrace the vaccine and the challenges they faced.  https://www.wuft.org/news/2022/04/07/community-health-advocates-have-worked-tirelessly-to-close-the-latino-vaccination-gap-its-working-%EF%BF%BC/

Taylor Lockett created a website that gave overviews of reproductive rights information for 19 states. This information included state representatives, current laws, pending legislation, grassroots organizations and ongoing court cases. The goal of A Voice for Choice was to bring continued awareness to the threats on reproductive rights and provide organizers with information about their […]

Carolyn Jenson created a booklet and website to highlight the luxury custom home builders in Gainesville, Florida. Building Gainesville Luxury served to help potential customers discover more about the services offered, company backgrounds, and recent work examples of different luxury homebuilding companies.

In a long-form report that blends skills in research and journalism, Isabella Sorresso analyzed the problems in sustainability, labor, and policy facing the fashion industry, and summarized six key ways experts propose will change the industry for the better.

Emily Perpich analyzed the habits, values, traditions, and lifestyles of couples in which one partner identifies as Anglo-Saxon and the other identifies as Hispanic/Latino. The advertising white paper explored her research into each culture’s most important aspects and how couples managed to navigate their lives together.

Inspired by the artistic talents of Gainesville’s creative community, Jess Berube addressed the UF “art gap” by creating a digital museum-meets-magazine that brought together visual artists from across disciplines through in-depth storytelling and a clear brand vision.

Julia Andresen devised an integrated advertising campaign book for UF’s Field and Fork Pantry to encourage shoppers to select and consume nutritious food through traditional in-Pantry advertising, social media messaging, and partnerships with UF health-centric organizations. Her strategy included creative concepts for social media and digital promotions, a launch event, and evaluation methods to measure […]

Xinran Huang designed a website to present the vlog industry and an exploration of vlogging influencers to explain why brands may benefit from utilizing vlogging as a key promotional tactic. Xinran compared vlogs to traditional methods of brand communication and used source credibility theory to elaborate on how vloggers are connecting with today’s consumers.

“Zillennials” are a microgeneration born between 1993-1998, existing on the generational threshold between Generation Z and Millennials. Jenna Bratman created a white paper and website to showcase her primary and secondary research regarding the Zillennial demographic, and how they engage when it comes to word of mouth discussion of streaming services and shows. https://jennabratman.wixsite.com/zillennialproject

Madison Rothschild designed Rethinking Exercise, a website and podcast where women can learn about healthy exercise practices and mentalities from certified doctors, therapists, nutritionists, trainers and other physically active women. The goal: to help women redefine their definition of exercise in hopes of improving their health and wellness in the future. https://www.rethinkingexercise.net/