Author: samantharedditt

Joshua Baker created a three-part multimedia story to reflect the people, land and water in and around the Suwannee River Basin. The videos and accompanying website focus on the Suwannee river as a unique geological and historical waterway, an example of how humans have altered and impacted the area’s ecosystem. https://projects.wuft.org/sustaining-the-suwannee/

Nicole Holdgrafer’s capstone project aimed to help bridge the workplace generational gap between Gen Z and prior generations within the advertising industry by revealing each generation’s perspectives on this disconnect. The final deliverables were a detailed infographic and a video series explaining the key takeaways from this study.

Warner Ransone created a brand guide to help foreign food brands communicate effectively and improve performance when expanding to China. The guidebook included nine literature-based chapters with culturally specialized advice and recommendations backed by several real-world examples.

Inspired by the rapid increase in mobile health services during the COVID-19 pandemic, Jessica Fullerton proposed a method for mobile health clinic brands to improve their perceived trustworthiness and communication practices. By highlighting the importance of cultural humility and interpersonal trust, the report includes a clear framework for incorporating Co-Cultural Theory and Social Penetration Theory […]

Allison Veliz created a campaign book for Barbie with research-backed recommendations to help the brand improve on embracing all shapes, sizes and skin tones in its line of products. Allison developed communication strategies for the brand by conducting in-depth analyses to understand the perception of the Barbie brand through the eyes of Millennial parents.

Bianca Gonzalez produced a creative film to share the stories of women in board sports by giving a deeper look into their typically underrepresented lifestyles. Accompanied by written components, photography, interviews, and animations, Chasing Shadows empowers and expands the definition of femininity from its thoughtful conceptualization to its artistic final edits.

Justin Bright developed the Sapient Skateboards Zine, a visual narrative of the Chicago-based skateboard company Sapient Skateboards. The publication was used to promote the brand with creative photojournalism.

Leah Clapper created a peer-to-peer online community that helps student-athletes capitalize on their name, image, and likeness with purpose. The website includes practical tools, web pages, and a marketing strategy for the new business she developed. https://nilisland.com/