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Atlas Lab News

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Atlas Lab Announces Spring 2025 Workshop Series

Wednesday March 12, 2025

Discover new ways to level up your data analysis skills by attending workshops hosted in the Atlas Lab on Tuesdays and Fridays throughout March and April. Led by Atlas Lab Director, Dr. Nathan …
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Social media listening with Nathan Carpenter

Tuesday August 27, 2024

Nathan Carpenter, director of UF CJC’s Atlas Social Media Listening Lab, is featured on the CommuniGator …
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Roxane Coche and Nathan Carpenter Review Effectiveness of New Paris 2024 Olympic Social and Digital Media Guidelines

Tuesday August 27, 2024

University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology Associate Professor and Department Chair Roxane Coche and Nathan Carpenter, UFCJC …
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Tonight in the Atlas Lab – ‘Digging Deeper’ workshop presented by TEGNA

Wednesday February 21, 2024

Digging Deeper, a boot camp presented by TEGNA Anchor/Investigative Reporter Emerald Morrow In this professional development boot camp, Emerald will discuss the following topics: Finding story ideas …
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Nathan Carpenter Co-Authors Textbook on Social Media Research Methods

Wednesday November 8, 2023

Nathan Carpenter, director of the Atlas Social Media Listening Lab at the University of Florida College of Journalism and Communications, is the co-author of Social Media Research Methods recently …
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Why Taylor Swift’s Breakup Feels Like our Breakup Too

Monday April 17, 2023

The news that Taylor Swift had broken up with her boyfriend after six years  caused a such a volcanic public response, replete with viral rumors and conspiracy theories. The response is rooted in the ever-growing parasocial relationships phenomenon—one-sided celebrity fascinations that lead fans to vicariously invest in stars’ lives.

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Study: How Young Consumers Respond to Advertising on Snapchat is Impacted by How They Perceive Promotion on the Platform

Tuesday March 7, 2023

Young consumers response to advertising on Snapchat is affected by how they perceive promotion on the social media platform. The findings by Huan Chen, University of Florida College of Journalism and …
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Transparency of Beauty Influencers on YouTube

Thursday March 2, 2023

In 2022, the influencer market was estimated at $16.5 billion and content creators are under growing pressure to disclose partnerships with brands to build trust with consumers. Whether influencers engage in transparent disclosure is a key factor in understanding their formidable role on social media.

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Influencers As Endorsers and Followers as Consumers

Tuesday February 14, 2023

Using social media influencers to help promote a brand has become an increasingly important marketing strategy. But questions remain about selecting an influencer to represent a brand online.

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Nathan Carpenter Named Inaugural Director of the UFCJC Social Media Listening Lab

Wednesday February 8, 2023

The University of Florida College of Journalism and Communications announced today that Nathan Carpenter will be the inaugural director of the College’s new social media listening lab. Carpenter …