
Join us for our third annual Sports Collective Symposium featuring discussions and break-out sessions with prominent sports media professionals.
Thursday, March 6, 2025 | 9 a.m. – 1:30 p.m. | Reitz Union, Rion Ballroom, Level 3
Watch the Event
Schedule
9 a.m. | Check in and refreshments
9:30 a.m. | Dean’s welcome
9:40 a.m. | Keynote Speaker
10 a.m. | Panel 1: Sports Analytics, AI and Data
10:50 a.m. | Panel 2: Sports Content Creators
11:35 a.m. | Ring of Honor Induction
12:05 – 1:30 p.m. | Networking with light lunch
Register for the EventKeynote Speaker

Kristina Fitzpatrick
B.S. Telecommunication, 2006
Kristina Fitzpatrick is an experienced host and reporter with a diverse broadcasting background. Most recently, she covered sports and trending topics on HLN’s Morning Express with Robin Meade.
Prior to rejoining FOX Sports South in Atlanta where she resides, Fitzpatrick was a host for MLB Network in Secaucus, NJ where she worked on MLB Now and High Heat with Christopher Russo. She served as a football sideline reporter for SEC football on CBS and as an in-game reporter for the Washington Nationals for Mid-Atlantic Sports Network. She was also co-host of FOX Sports South’s college football preview show, SEC Gridiron Live. During the 2010-11 NCAA Basketball season, Fitzpatrick worked as a sideline reporter for Cox Sports for Big East Network’s coverage of Providence College home games. In 2010, she also a worked for Kraft Sports Productions, the in-house production company for the New England Patriots.
Kristina began her career at GatorVision, conducting weekly reports and interviews for GatorZone on SunSports. While a UF student, Fitzpatrick served as a reporter and anchor for WUFT-TV News. A trained dancer with over 20 years of experience, she was a four-year member of the UF “Dazzler” Dance Team.

Daniel Haviv
Keynote Moderator
Daniel Haviv is a senior journalism student. He’s a producer and director for WUFT News, and he’s also the lead student producer for WRUF and a host on the SportsLab. Daniel has held internships with Fox Sports and NBCUniversal for the 2024 Paris Olympics.

Speakers

Rachel Bachman
Senior Sports Reporter, The Wall Street Journal
Rachel Bachman is a senior sports reporter at The Wall Street Journal. She focuses on the Olympics, college sports and women’s sports.
She has covered every Olympic Games since 2010, along with men’s and women’s Final Fours, the College Football Playoff, Women’s World Cup, World Athletics Championships and New York City Marathon.
She has explained why one of the world’s richest men got involved in Michigan football recruiting, detailed how girls helped revive high school wrestling, exposed misconduct by a top MLB executive, broke the news of the NCAA withholding the “March Madness” brand from the women’s basketball tournament despite owning the trademark, told the backstory of the shoe-company chase to sign Caitlin Clark, and revealed a 40-year college basketball hoax.
Previously, she covered college sports for the (Portland) Oregonian. She grew up in Minneapolis and graduated from the University of Michigan, where she wrote for the Michigan Daily.

Bruce Floyd
Associate Director of Social Media and Digital Analytics for the Florida Gators
As the Associate Director of Social Media and Digital Analytics for the Florida Gators, Bruce Floyd brings over 15 years of experience in navigating the digital landscape. He’s passionate about leveraging data and analytics to enhance social media strategy, particularly in the higher ed and college sports arenas. Bruce is also exploring the exciting world of generative AI and its potential to boost productivity and unlock creative potential.

Charlie Jordan
Manager of Social Media, Jacksonville Jaguars
Charlie Jordan is entering his 8th season working in the NFL and has served as Manager of Social Media for the Jacksonville Jaguars since 2021. In this role, he leads a department that serves as a bridge between the franchise and its fans, utilizing storytelling to amplify the team’s message.
Charlie’s career began at the University of Florida, where he worked for ESPN Gainesville, WUFT, and GatorVision as a Multimedia Journalist, Producer, and Gator football beat reporter while earning bachelor’s degrees in Political Science and Telecommunication-Production.
Following graduation, Charlie joined the Tampa Bay Buccaneers as a Social/Digital Intern in 2018 before holding a similar position with the New Orleans Saints and Pelicans. In 2019, he was hired by the Philadelphia Eagles for his first full-time role as a Digital Platforms Producer. In his free time, Charlie enjoys surfing and traveling.

Cameron “Scooter” Magruder
Cameron “Scooter” Magruder is one of the most tenured content creators in the world. Beginning his career in 2011, Magruder’s videos have been featured on The Today Show, ESPN, Amazon Prime, Bleacher Report, and more! Boasting over 1 million followers across all social platforms and more than 300 million views, Magruder has leveraged his brand to become a household name in the sports community. A graduate of the University of Florida’s College of Journalism and Communications, Magruder is a homegrown talent.

Ronnie Socash
Assistant Director, Player Personnel, New York Mets
Ronnie Socash helps coordinate the New York Mets professional player evaluation efforts through analytical tool creation and scouting reports. He works closely with in-office staff and a team of professional scouts to recommend player signings and transactions with an eye toward efficient roster construction. Prior to his role with the Mets, he worked for the Texas Rangers and Houston Astros.

Liana Handler
Panel Moderator
Liana Handler, a junior from South Florida, has pursued UF and north central Florida sports stories for the last two years, including currently as the Independent Florida Alligator’s UF gymnastics beat reporter. She’s had bylines in the Tampa Bay Times and with WUFT News and WRUF (ESPN Gainesville). Her favorite stories focus on the intersection of sports, culture and community. As a member of the 2025 Sports Journalism Institute class, she hopes to continue her journey this summer as a sports reporter while working on baseball, football and collegiate stories at the Baltimore Banner.

Isabella Rivera
Panel Moderator
Isabella Rivera is a senior Sports and Media student and bilingual sports journalist. She is a sports anchor for WUFT, the executive prIsabella Riveraoducer for Noticias WUFT and she was a host of the first ever Gator Gameday pregame show. She is also a social media content creator for Sports@CJC and ESPN Gainesville. Additionally, she is a producer for WRUF and a host on the SportsLab. Isabella has also been the social media director of two Sports@CJC study abroad programs: UF in the UK – Football, Sports and Culture and NBA in Paris.