Our programs

A look at the future of advertising

Engage with the global advertising, media and marketing industry at Advertising Week New York, one of the world’s premier conferences for creative and business leaders. Panels, keynote sessions and networking opportunities give students a look at what’s next for the advertising industry. Learn from industry leaders about the emerging trends, strategic thinking and career pathways shaping advertising. 

For more information about the Advertising Week New York conference, visit advertisingweek.com.

A front-row seat to the business of fashion

Step into the heart of the fashion industry during New York Fashion Week SS2026. This one-credit course takes students from Gainesville to NYC for an immersive, behind-the-scenes look at how fashion brands generate buzz during one of the most exciting weeks of the year. Students will engage with professionals across the broader fashion ecosystem, learning how organizations build visibility through partnerships, influencers and integrated communications. The course offers real-world exposure and professional networking within the fast-paced fashion business.

Inside independent film, storytelling and creative leadership

Dive into the world of independent film and storytelling at the Gotham Week Expo, hosted by The Gotham, the nation’s leading nonprofit for independent film. The Gotham Week Expo gives students exposure to industry conversations and creative development as they participate alongside independent filmmakers, media creators and nonprofits. Through panels, discussions and networking, students gain insight into how independent stories are developed, supported and brought to audiences. 

For more information about the Gotham Week Expo, visit thegotham.org/gotham-week. 

Strategic communications for positive change

Explore how you can use strategic communication for positive social change in this week-long program. Students will have the opportunity to develop and present their ideas to public interest professionals, gaining firsthand insight into how communications can advance social change. Connect with and learn from changemakers whose advocacy and community engagement is making a difference in New York City and the world. 

Pitch ideas. Explore agencies. See strategy in action. 

Step into the fast-paced world of public relations and advertising through an immersive, one-week experience in New York City! This one-credit course takes students behind the scenes of PR and advertising through agency visits, real-world case studies and a pitch-off with an award-winning, global communications agency. Students will have less than one week to respond to a brief, research, brainstorm and plan before traveling to New York City to present their ideas live to industry professionals.

Where leagues, media and fans collide

Explore the world of sports media and communication in New York City. This week-long experience connects students to the organizations shaping how fans experience sports on and off the field. Participate in workshops and meetings to learn about the many exciting career paths–from digital media to TV production and journalism–with sports teams, leagues and media companies. This is a 1-credit course.