The University of Florida Department of Advertising is recognized as one of the largest and most respected programs in the U.S. Courses are designed to provide a foundation for problem-solving, strategic thinking and persuasion techniques that drive marketplace communication.

Coursework is complemented with opportunities for:

  • Internships at major ad agencies and brands
  • Portfolio- and resume-building work and networking with Ad Society and the Advertising Advisory Council, a group of professional mentors
  • Various immersion opportunities including The Agency and Elevate
  • Undergraduate advertising and health communication research
  • Participation in regional and national advertising competitions.

Pursue an Advertising Degree at CJC


Dive into a curriculum that marries consumer behavior, strategic research and analytics with visual storytelling, copywriting and innovative thinking.  Careers include:

  • Social Media Manager
  • Account Executive
  • Market Researcher
  • Digital Media Strategist
  • Media Planner
  • Brand Manager
  • Art Director
  • Copywriter 

Students graduate prepared for the challenges of culturally diverse and technologically changing marketplaces. In this spirit, students have two track options: the Advertising Agency Track and the Persuasive Messaging Track.

Advertising Agency Track

Students in the Agency Track are prepared for any entry-level agency role after graduation. Along with core requirements, students choose 11 elective credits in the major. After completing required prerequisites, students take the Advertising Campaigns class as a capstone, which allows them to experience agency roles and work hands-on with a real client before they graduate.

Persuasive Messaging Track

Students in the Persuasive Messaging Track have a more customizable educational experience. Students choose 14 elective credits along with their core advertising courses and two required experiential learning (EL) courses. Experiential learning opportunities include courses such as Creative Advertising Competitions, Undergraduate Research, Cultural Branding, Great Ideas in Marketplace Communication, and Advanced Internship. Lists of EL courses are sent through the listserv every semester and are available through PATH.

Involvement Opportunities

The Advertising Department urges students to get involved in the college and gain experience. Below is an overview of the organizations advertising students most frequently become involved with.

Ad Society
Students receive indispensable advice from speakers and mentors, hands-on experiences, opportunities to visit agencies, and a chance to hold a leadership position amongst fellow peers.

The Agency
Led by professionals, staffed by students and inspired by faculty, The Agency is a team of seasoned professionals and hand-selected twenty-somethings with a passion for ideas that resonate with young consumers.

STEM Translational Communication Center
Join STCC to help improve human health and well-being by making scientific research more accessible, understandable, and actionable

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Advertising Track Options

All students earning a B.S. in Advertising receive a thorough education that combines experiential learning with innovative classes. The advertising curriculum is designed to provide a foundation for problem-solving, strategic thinking, and persuasion techniques that drive audience-centered marketplace communications.

Alumni have graduated from the advertising program and earned positions at some of the top agencies and companies in the world. These alumni have proven that with a degree from our program you have countless possibilities with what you can do. In the spirit of this, students have two track options to graduate with their degree: the Advertising Agency Track and the Persuasive Messaging Track.

The Advertising Department offers more than 30 required and elective classes to prepare you for careers in advertising and related industries. You can find a list of these courses in the UF Course Catalog. To view a sequence of core advertising courses, click here.

You can view a list of syllabi for most Advertising classes over the past four semesters.

The Advertising Academic Learning Compact identifies the skills students should acquire if they follow the major’s prescribed course of study. These skills describe the core learning expectations in the areas of content knowledge and skills, communication skills and critical thinking skills that UF is required to assess for each baccalaureate degree program.

Our combination degree allows undergraduate students to take graduate-level courses and receive both an undergraduate and Master of Arts in Mass Communication degree with less time and money than pursuing both separately.

Advertising Department Faculty & Staff


Olivia Bullock

Olivia Bullock

Assistant Professor – Department of Advertising

3064 Weimer

Send Email See Bio
Elizabeth Calienes, Ph.D.

Elizabeth Calienes, Ph.D.

Associate Instructional Professor – Department of Advertising

3108 Weimer

352-273-3726 Send Email See Bio
Barbara Cribbs

Barbara Cribbs

Administrative Assistant – Department of Advertising

2088 Weimer

352-392-4046 Send Email See Bio
Juliana Fernandes, Ph.D.

Juliana Fernandes, Ph.D.

Assistant Professor – Department of Advertising

3056 Weimer

352-392-9359 Send Email See Bio
Mariano German Coley

Mariano German Coley

Lecturer in Creative – Department of Advertising

3059 Weimer

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J. Robyn Goodman, Ph.D.

J. Robyn Goodman, Ph.D.

Associate Professor – Department of Advertising

2022 Weimer

352-392-6557 Send Email See Bio
Santiago Kember

Santiago Kember

Lecturer – Department of Advertising

3058 Weimer

352-392-0466 Send Email See Bio
Jiawei Liu

Jiawei Liu

Assistant Professor – Department of Advertising, STEM Translational Communication Center

3212 Weimer

Send Email See Bio
Cynthia R. Morton Padovano, Ph.D.

Cynthia R. Morton Padovano, Ph.D.

Professor – Department of Advertising

2082 Weimer

352-392-8841 Send Email See Bio
Yuan Sun

Yuan Sun

Assistant Professor – Department of Advertising

3061 Weimer

Send Email See Bio
Dan Windels

Dan Windels

Lecturer – Department of Advertising
Adviser – The Agency

2078 Weimer

352-273-3066 Send Email See Bio

For more information about the Advertising Department

The Advertising department is located in 2088 Weimer Hall.
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