The 5th Annual Climate Communications Summit, held Oct. 29, 2019, included workshops on effective communication strategies and on podcasting.

Here is a video of the event.

The Program

A lively, hands-on workshop where participants will learn the principles of communicating climate research clearly and compellingly. The session will include activities that allow you to practice using the concepts right away, hosted by UF’s Center for Public Interest Communications.  The workshop will help you:

  • Recognize the role of narrative in communications efforts
  • Construct client communications that are anchored in six imperatives
  • Characterize the fundamental theories of world views
  • Integrate visual images and language to enhance communications efforts
  • Experiment with the range of emotions in communications efforts
  • Create actionable calls to action
  • Practice using curiosity in communications efforts

The Presenters

Ann Searight

Ann Christiano

Frank Karel Chair in Public Interest Communications and Director, Center for Public Interest Communications

Ann Christiano is developing a first-ever curriculum in public interest communications, connecting practitioners and scholars who are already working in the field, and nurturing and sharing research that can advance this newly emerging academic discipline. Public Interest Communications uses science-driven strategic communications and storytelling to advance positive social change.

Dr. Annie Neimand

Director of Research, Center for Public Interest Communications

Annie Neimand works with organizations to apply behavioral, cognitive and social science to their work. Partnerships include the United Nations High Commissioner for Refugees Innovation Service, The United States Department of State, and public interest communications agencies in the United States. For five years, she has led the research arm of frank, an annual meeting in Gainesville that connects practitioners, funders, scholars and activists working on public interest communications around the world. In this role, she connects the field of public interest communications practitioners to research.

Doug Parsons

Director of America Adapts Media and host of America Adapts – The Climate Change Podcast.

Doug Parsons first started in the adaptation field in Queensland, Australia, focusing on the impacts of climate change on the agriculture sector.  Upon returning to the United States, Doug joined the Florida Fish and Wildlife Conservation Commission and quickly assumed the duties of their first Climate Change Coordinator – the first such position in the Florida state government.  In that position, Doug developed a first of its kind climate change training course that has since been modeled by both the federal government and the state of California.

Doug then took a position as the Climate Change Liaison with the National Park Service’s Climate Change Response program.  In that role, Doug contributed to some of the earliest federal approaches to adaptation.  Now Doug runs America Adapts Media, focused on using podcasts to spread the word on climate adaptation.

Podcast Training

In the second session, Doug Parsons, host of the America Adapts podcast, will lead a podcast training workshop. America Adapts Media is focused on using podcasts to spread the word on climate adaptation.


A joint project of the UF College of Journalism and Communications and the Florida Climate Institute, UF’s climate communications summit is co-sponsored by the Institute of Food and Agricultural Sciences, Office of the Provost, and Sustainable UF.

For information on previous years’ events, click here.