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University of Florida

Pro Master’s Projects

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#ADHD: A 3-part Podcast Series About the ADHD Community on Social Media

Tuesday March 14, 2023

The ADHD hashtag on popular social media platforms are full of educational videos, but research shows that they are also full of misinformation. Kristin Moorehead’s multi episode podcast …
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Welcome to Florida: The Space Coast and Forever Chemicals

Tuesday March 14, 2023

Kim Fowler and Amy Fu produced the pilot episode of a docuseries exploring the impacts of industries that call Florida home. The first episode features the military and space industries on the Space …
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Chronic Cardiovascular Disease Patients’ Attitudes Toward Using Digital Devices for Telemonitoring in China

Tuesday March 14, 2023

Junyi Wang’s research explored the attitudes of healthcare patients in China with chronic cardiovascular diseases about using telemonitoring technologies to communicate with their health …
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Millennial Wish-cyclers: Best Practices for Reducing Recycling Contamination

Tuesday March 14, 2023

Kaitlin Robb Price wrote a white paper that combines strategic communication and applied theory, as well as input from experts, to inspire efficient solutions for the problem of wish-cycling. The …
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Shaping Athletics: Body Image Issues in Women’s Sports

Tuesday March 14, 2023

Sports are a place for women to break barriers and achieve feats that inspire young girls everywhere. However, many athletic environments are plagued with negative messaging regarding body image. …
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Here For Her: Women in PR

Tuesday March 14, 2023

Ashleigh White created a platform to explore female leadership in the public relations industry. The project aims to provide aspiring women leaders in PR with pathways to success through mentoring …
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Chinese Female Fashion Trends From 2011-2020: Changes in Ten Years

Tuesday March 14, 2023

Xiongfei Wu analyzed Vogue China’s cover images to summarize the latest fashion trends of Chinese females. All findings were presented in an integrated digital magazine, thus creating a …
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The Everyone Project

Tuesday March 14, 2023

Brandon Nappy’s capstone project proposed a strategic partnership between UF Performing Arts and the Center for Public Interest Communications with the goal of promoting the arts to audiences …
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Restorative Justice in Schools

Tuesday March 14, 2023

Zi Meng’s project revealed how an alternative justice approach was reshaping school discipline procedures, effectively resolving conflicts while minimizing harm to all parties involved. The …
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Connecting Employees to Purpose

Tuesday March 14, 2023

Amanda Macia created a guidebook that serves as a tool for organizations to understand how they can form connections between their employees and their corporate purpose to establish an efficient and …
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The Complete Package: A Toolkit For Brands

Friday February 24, 2023

The world of packaging design is constantly evolving and brands must adapt to keep up with these changes. Daniel Kure’s created The Complete Package, a toolkit developed to help guide brands in …
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Mass Communication for a Cause – Helping Haiti’s Children

Friday February 24, 2023

Talia Lopez created an advertising campaign book, a website, and a promotional video for the nonprofit organization Helping Haitian Children, Inc. The deliverables included donor research, …
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Underrepresented No More: Resources for Pre-Veterinary Students from Vet Students and Veterinarians

Monday February 20, 2023

Alexandra Avelino created Underrepresented No More, a website of resources for pre-veterinary school students to hear the stories of veterinary professionals from a variety of backgrounds, ​get …
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The Value of Buying Reused: Repurpose Project Ad Campaign

Monday February 13, 2023

As the secondhand market continues to rise in popularity, particularly among younger consumers, local nonprofit The Repurpose Project had an opportunity to increase store traffic and purchases by …
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Reaching Latinos: How Community Health Advocates Helped Close a Vaccination Gap

Monday February 13, 2023

Melissa Feito produced a news story for WUFT that uncovered the real-life, on-the-ground community advocates that helped Central and North Central Florida Latinos embrace the vaccine and the …
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A Voice for Choice: Advocacy and Information

Monday February 13, 2023

Taylor Lockett created a website that gave overviews of reproductive rights information for 19 states. This information included state representatives, current laws, pending legislation, grassroots …
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Building Gainesville Luxury

Monday February 13, 2023

Carolyn Jenson created a booklet and website to highlight the luxury custom home builders in Gainesville, Florida. Building Gainesville Luxury served to help potential customers discover more about …
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Hanging By A Thread: A Look into the Sustainability Issues Within the Fashion Industry and the Future of Clothing

Monday February 13, 2023

In a long-form report that blends skills in research and journalism, Isabella Sorresso analyzed the problems in sustainability, labor, and policy facing the fashion industry, and summarized six key …
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The Lived Experience of Interethnic Anglo & Hispanic Couples

Monday February 13, 2023

Emily Perpich analyzed the habits, values, traditions, and lifestyles of couples in which one partner identifies as Anglo-Saxon and the other identifies as Hispanic/Latino. The advertising white …
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Exhibiting UF: Solving the Art Gap

Monday February 13, 2023

Inspired by the artistic talents of Gainesville’s creative community, Jess Berube addressed the UF “art gap” by creating a digital museum-meets-magazine that brought together visual artists …
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Nutritious Food For All: Updating the Field and Fork Pantry’s Communications Strategy

Monday February 13, 2023

Julia Andresen devised an integrated advertising campaign book for UF’s Field and Fork Pantry to encourage shoppers to select and consume nutritious food through traditional in-Pantry …
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Why Vlog? A New Way of Communication that Brands Cannot Miss

Monday February 13, 2023

Xinran Huang designed a website to present the vlog industry and an exploration of vlogging influencers to explain why brands may benefit from utilizing vlogging as a key promotional tactic. Xinran …
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The Forgotten Microgeneration: The Nuances of the Zillennial Audience in Streaming Service Strategies

Monday February 13, 2023

“Zillennials” are a microgeneration born between 1993-1998, existing on the generational threshold between Generation Z and Millennials. Jenna Bratman created a white paper and website to …
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Rethinking Exercise: Exploring the Effects of Exercise on Women’s Health

Monday February 13, 2023

Madison Rothschild designed Rethinking Exercise, a website and podcast where women can learn about healthy exercise practices and mentalities from certified doctors, therapists, nutritionists, …