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University of Florida

CJC at the American Academy of Advertising Conference 2021

March 18-20, 2021
Virtual Conference

Sylvia Chan-Olmsted, Advertising Professor and Rang Wang, doctoral student

Consumer Decision-Making Process in Influencer Commerce: A Grounded Theory

Authors: Rang Wang, Sylvia Chan-Olmsted

Huan Chen, Advertising Associate Professor

Compete or Complement? How YouTube Recommendation Algorithm Shapes Influencer Marketing Environment

Authors: Yang Feng (San Diego State University), Huan Chen

Huan Chen, Advertising Associate Professor and Susanna Lee, doctoral student

Can We Turn Advertising into Experiences? College-Aged Young Consumers’ Perception of Autonomous Sensory Meridian Response (ASMR) Advertising

Authors: Susanna Lee, Huan Chen

Juliana Fernandes, Advertising Assistant Professor

What’s in a Viral ad?  An Analysis of Viral Advertising Through the Elaboration Likelihood Model

Authors: Sigal Segev (Florida International University), Juliana Fernandes

Benjamin Johnson, Advertising Assistant Professor and doctoral students Susanna Lee, Ben Vollmer, Cen “April” Yue, Ph.D. 2020

Impartial Endorsements: Influencer and Celebrity Declarations of Honesty and Non-Sponsorship

Authors: Susanna Lee, Ben Vollmer, Cen April Yue, Benjamin Johnson

Cynthia Morton, Advertising Associate Professor, Benjamin Johnson, Advertising Assistant Professor, Jon Morris, Emeritus Advertising Professor and doctoral students Sophia Mueller, Bhakti Sharma 

Like the Dad in the Ad: Testing a Conceptual Model for New Fathers’ Responses to Dadvertisements

Authors: Sophia Mueller, Cynthia Morton, Benjamin Johnson, Bhakti Sharma, Jon Morris

Debbie Treise, Advertising Professor, doctoral students Amanda Bradshaw and Matthew Cretul, and Summer Shelton, Ph.D.

You Can’t Shop with Us: How U.S. Based, Value and Mid-Market Online Clothing Retailers Position Their Plus-Size Female Clothing Sections

Authors: Summer Shelton (Idaho State University), Amanda Bradshaw, Matthew Cretul, Debbie Treise

Mike Weigold, Advertising Professor, Robyn Goodman, Chair, Department of Advertising, Benjamin Johnson, Advertising Assistant Professor, Cynthia Morton, Advertising Associate Professor, Daniel Windels, Advertising Lecturer

The role of experiential learning in advertising education

Authors: Michael Weigold, Robyn Goodman, Benjamin Johnson, Cynthia Morton, Daniel Windels

Kasey Windels, Advertising Assistant Professor and Heidi Makady, doctoral student

An Analysis of Agency Philosophies and Their Impact on Agency Performance

Authors: Kasey Windels, Heidi Makady