CJC at the American Academy of Advertising Conference 2024
March 14-17
Portland, Oregon
Thursday, March 14
8:15 AM – 9:30 PM
Session 1 (Pre-Conference) · Design Room 2
Generative AI – Applications, Ethics, and Legal Concerns
Speakers: Chen Lou (Nanyang Technological University), Alex Cui (GPTZero), Colin Campbell (University of San Diego), Jiachen Yao (SmartNews), Tong Wu (Google), Yang Feng (Chair: University of Florida)
Friday, March 15
8:30 AM – 10:00 AM
Session 1.1a · Design Room 1
Session Title: Advertising Agencies, Professionals, and Educators
Paper Title: Greater than the Sum of Parts: An Examination of the Intersectionality between Gender and Race/Ethnicity in Today’s Advertising Agencies
Speakers: Noura Ibrahim (University of Florida), Britny Pharr (University of Texas at Austin), Sara Champlin (University of North Texas), Sarah Karl (University of Florida), Sophia Mueller (University of Miami), Kasey Windels (University of Florida)
Session 1.2b · Design Room 2 Session Title: Branding
Paper Title: Navigating Brand Perceptions in Crisis: A Content Analysis of Impression Management Strategies Used in Advertising During the COVID-19 Pandemic
Speakers: Ekaterina Romanova (University of Kansas), Juliana Fernandes (University of Florida), Regina Ahn (University of Miami)
10:30 AM – 12:00 PM
Session 1.5d · Design Room 2
Session Title: Influencer Marketing Effectiveness
Paper Title: Leveraging Influencer Inoculation Holistically: Countering Negative Online Reviews to Boost E-commerce
Speakers: Quan Xie (Southern Methodist University), Yang Feng (University of Florida), Huan Chen (University of Florida)
1:30 PM – 3:00 PM
Session 1.8c · Studio
Session Title: Consumer Responses to DEI
Paper Title: Corporate Social Advocacy or Corporate Political Activity? The Role of Brand Actions in Consumer Response to Corporate Social Advocacy
Speakers: Won-Ki Moon (University of Florida), Jegoo Lee (University of Rhode Island), Joon Kim (University of Rhode Island)
Session 1.9 · Design Room 1
Session Title: Digital Media Advertising Effects
Moderator: Benjamin Johnson (University of Florida)
Session 1.10c · Design Room 2
Session Title: The Dark Side of Influencer Marketing
Paper Title: Brand Endorsement by Influencers Fueling the Anti-Vaccine Movement: The Roles of Misinformation Interventions and Pre-Existing Schema in Endorsement Effectiveness Speakers: Mengtian Jiang (University of Kentucky), Quan Xie (Southern Methodist University), Yang Feng (University of Florida), Joe Phua (Southern Methodist University)
Session 1.10d · Design Room 2
Session Title: The Dark Side of Influencer Marketing
Paper Title: Digital Pioneers or Mere Illusions? Decoding Young Consumers’ Perception of Virtual Influencers’ Social Advocacy
Speakers: Huan Chen (University of Florida), Cheng Chang (University of Southern California),
Samantha Olinicks (University of Florida), Ziqi Zhu (University of Florida)
3:30 PM – 5:00 PM
Session 1.12d · Gallery 3
Session Title: The Power of Emotions in Advertising
Paper Title: Hybrid Perceived Authenticity: Aligning Virtual Influencers’ Commercial Presentation with Consumers’ Expectations in Cognition and Affect-Based Persuasive Scenarios
Speakers: Fei Qiao (Guangdong University of Foreign Studies), Huan Chen (University of Florida)
Saturday, March 16
8:30 AM – 10:00 AM
Session 2.1a · Design Room 1
Session Title: Health & Pharmaceuticals
Paper Title: Emotional and Behavioral Impact on Intention to Quit E-cigarettes through Advertisements: A Serial Mediation Analysis of Emotional Responses, Self-efficacy, Risk Perception, and Behavioral Intent to Quit E-cigarettes
Speakers: Cynthia Morton (University of Florida), Hye Soo Chang (University of Florida), Jon D Morris (University of Florida), Sylvia Chan-Olmsted (University of Florida), Yong Jae Ko (University of Florida)
Session 2.2b · Design Room 2
Session Title: From the Young to the Old
Paper Title: Unlocking the Enigma: Understanding the Motives and Identities of Chinese Youth as Influencer Followers
Speakers: Qing Xu (University of Florida), Xiaofan Wei (University of Florida), Huan Chen (University of Florida)
11:00 AM – 12:30 PM
Session 2.4 · Design Room 1
Session Title: Female Empowerment & Femvertising
Moderator: Juliana Fernandes (University of Florida)
Session 2.4a · Design Room 1
Session Title: Female Empowerment & Femvertising
Paper Title: Will the Sexual Appeal of Plus-size Models Work? Investigating the Differential Influence of Feminist Perspectives on Consumer Responses
Speakers: Hojoon Choi (University of Houston), Kyunga Yoo (Korea Telecom), Temple Northup (San Diego State University), Yang Feng (University of Florida)
Session 2.4c · Design Room 1
Session Title: Female Empowerment & Femvertising
Paper Title: Can portraying empowered women really empower women? Development and validation of a women’s empowerment through advertising (WETA) scale
Speakers: Benjamin Johnson (University of Florida), Charles R. Taylor (Villanova University), Jon Morris (University of Florida), Sophia Mueller (University of Miami), Cynthia Morton (University of Florida)
Session 2.6c · Gallery 1 & 2
Session Title: Advertising Disclosure, Trust, and Privacy Issues
Paper Title: Deciphering Trust Factors: Essential Drivers of Consumer Trust in Synthetic Advertising
Speakers: Yang Feng (University of Florida), Hyehyun (Julia) Kim (University of Florida)
Session 2.7 · Studio
Session Title: Special Topic Session
Paper Title: Implications for Academic Research will be Discussed: Advertising Practitioners Review Academic Research Questions and Projects
Speakers: Kasey Windels (University of Florida), Angela Larisch (Murmur Creative), Darryl Maxwell (Wieden and Kennedy), Frank Santos (Wieden and Kennedy), Holly Schnackenberg (Amazon), Jesús Manteca (Freelance Bilingual Brand and Social Strategist), Marta Mensa (University of North Texas), Naira Perez (Director of Digital Marketing for the Portland Trail Blazers)
2:00 PM – 3:30 PM
Session 2.9c · Design Room 2
Session Title: AIs Shaping Consumer Perceptions
Paper Title: Between Innovation and Caution: How Risk Perception Shapes Consumers’ AI Product Decisions
Speakers: Won-Ki Moon (University of Florida), Holly Overton (Penn State University), Joon Kim (University of Rhode Island), Xiaofan Wei (University of Florida)
Session 2.11 · Studio
Session Title: Meet the Journal Editors
Moderator: Cynthia Morton (University of Florida)