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University of Florida

CJC at the Institute for Public Relations Bridge Conference 2023

March 22-23, 2023
Washington, D.C.

Linked names are CJC faculty, students or alumni.

Wednesday, March 22

 PR in the Metaverse: Future Opportunities, Challenges, and Threats

Martin Waxman, APR, Instructor, McMaster-Syracuse University, Gina Luttrell, Associate Dean, Research & Creative Activity, Associate Professor, Syracuse University, CJC alumnus Danny Pimentel, Assistant Professor, University of Oregon, Alex Sévigny, Associate Professor, McMaster University, Adrienne Wallace, Associate Professor, Grand Valley State University

The Value of Trust in Effective Leadership and Employee Psychological Wellbeing

CJC alumna Yufan “Sunny” Qin (James Madison University), Public Relations Professor Linjuan Rita Men

The Military and Strategic Communication: Research Insights on the Public Affairs Role, Generational Differences on Motivation, and the Credibility of Social Media

CJC alumna Kaye Sweetser (San Diego State University), Courtney Avon, Public Affairs Officer, U.S. Navy, Andrew Bolla, Public Affairs Officer, U.S. Marine Corps, Stephanie Leguizamon, Communication Strategy and Operations Officer, U.S. Marine Corps, Alyssa J. Morales, Public Relations Manager, U.S. Marine Corps, Blagoj “Billy” Petkovsk, Public Affairs Officer, U.S. Navy, Stuart Phillips, Public Affairs Officer, U.S. Navy, Lindsay Pirek, Communication Strategy and Operations Officer, U.S. Navy, John Stevens, Public Affairs Officers, U.S. Navy, Rae Timberlake, Graduate Student, San Diego State University School of Journalism & Media Studies, Janessa-Reyanna Warschkow, Public Affairs Specialist, U.S. Coast Guard, Adagray A. Willis, APR+M Public Affairs Officer, Littoral Combat Ship Squadron ONE

Corporate Social Silence (CSS): When Brands Don’t Take a Stand

Associate Dean for Research Marcia DiStaso, doctoral student Francis Akanbi

Thursday, March 23

Why Corporate Listening is Essential in Organizations

CJC alumna Yufan “Sunny” Qin (James Madison University), Luke Capizzo, Ph.D., APR, Assistant Professor, University of Missouri-Columbia, Monique Luisi, Ph.D., Assistant Professor, University of Missouri-Columbia